Category listing: May, 2008

Here’s a humorous look at some of the worst presentation mistakes people often make with PowerPoint!

* Thanks to Chris Forbes for sharing this all his Facebook friends!

Categories : Funny

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What’s your NPS?

When’s the last time you changed your NPS? 

Have you ever even heard of NPS? 

Is your business big on referrals?  Essential to your success?

You will want to check out CNN Money’s new Small Business article here – a developing strategy that sweeping across larger companies and many small businesses as well.  NPS:  Your Net Promoter Score – read the article to figure out how to calculate it.  Innovative, but also simple!!  (kinda like Duct Tape!)

Speaking of Duct Tape, the creator and founder of Duct Tape Marketing, gets a mention in this article.  John has his own educational CDs on Referral marketing called “Referral Flood” – you may want to click on that logo in the right sidebar (scroll down under “Marketing Resources”) and go to the DTM and order you a copy!  Turn your vehicle, like Zig Ziglar always says, into your university on wheels!  Educate yourself!!

As well, I am an authorized Duct Tape Marketing coach, so get in touch with me if you are in need of some simple, yet effective, marketing coaching.

-Randy

 Randy Vaughn - Authorized Duct Tape Marketing Coach

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First of all, I know Donny (the other half of MarketingTwins) is a big Phil Mickelson fan – and today, Phil Mickelson scored big and walked away as winner of the Crown Plaza Invitational with a birdie on the final hole at Colonial Country Club Sunday in Fort Worth. Congratulations Phil!

*NOTE: Donny loves to pass time by watching golf on TV. I think it’s completely boring on TV. Since Donny’s moving this weekend, he’s without internet connection for a couple of days, so he can’t debate on this one. Who do you say is right?

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Speaking of golf, I wanted to pass along this example of great creativity. You gotta click on that link (yeh, the one you just read right over!) – it’s all about a firm’s promotion of their SEO* services. I love their thinking!

While the promotion would no doubt be effective if done elsewhere, remember that the things shared here should not necessarily JUST propel you to copy what someone else has done. Be original! Be inspired to think creatively and how to use innovative promotions to draw attention to your business. And never forget, it doesn’t matter how innovative or creative you are, you’ve got to follow through and deliver on your promises!

How are you standing out in the crowd? How are people finding you?

* If you need to understand SEO, my friend, and fellow Duct Tape Marketing coach, Ken Partain, offers some insight here!

- Randy

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