Category listing: August, 2008
If you own a small business today, wouldn’t you like to get your website ranked in the TOP SEARCH RESULTS? I hope your answer is “YES!” Savvy online shoppers and prospects have little use for listings that show up on page 2, 3 or page 5 of their online search. They primarily look for the Top 10 or so businesses listed! When your prospects are looking for you, where do you show up?
Here’s today’s questions for you:
1. Do you know how to optimize your website for top search engine ranking?
2. What is Social Media Marketing and what does it have to do with Search Engine Optimization?
3. How do I use Twitter for business?
4. How do you ensure your prospects CHOOSE YOU when they are ready to buy?
5. Is getting TOP SEARCH RESULTS all there is to great marketing? If not (and the answer is NO), then how do you integrate intentional SEO elements into an overall marketing strategy?
Ken Partain is a good friend and colleague and is YOUR answer to your SEO needs! He is a fellow Duct Tape Marketing Authorized Coach and in that infamous trio of DTM coaches in the DFW Metroplex (Ken’s in Dallas – Sandra’s in Arlington – and I am Fort Worth’s only DTM Coach). Ken has recently launched a brand new SEO site that will be YOUR resource for understanding the power of Search Engine Optimization! The answers to all the questions I just listed can be seen on Ken’s site – he’s a genius! Ken has helped clients all over the country in systematically raising their search engine rankings – and for most people, we know that means GREATER PROFIT and MORE CLIENTS!
Do you need some of that?
Go to Ken’s site from the promotional link (Get Top Search Results) over in the right sidebar under “Marketing Resources!” Be sure and tell Ken you saw this on MarketingTwins.com – if he gets enough business for all you guys, maybe he’ll buy me lunch! 
* * * ATTENTION * * *
If you live in the DFW area, you will be interested in a FREE workshop Ken is presenting at the end of this month, Aug 27. Do y’all realize how amazing this is – an SEO expert in our area giving away FREE marketing and SEO advice! Here’s what Ken says about the event:
During this event you will learn:
- How to be found online
- What local search is and why it matters to you
- How people find you online
- The four major factors that determine your search engine ranking
- How to build relationships that matter – online and off
- How to build powerful incoming links to your website
- How you can dominate the search results for your primary keyword phrases
The first 45 minutes will include the presentation mentioned above. The following 45 minutes will be a site clinic where you can have your website evaluated live and in person and learn the most effective techniques for improving your search engine ranking.
Folks – it doesn’t get much better than this! A FREE SEO workshop – in this area – where someone will give you a FREE evaluation of your website in person on the spot! You can’t afford to miss this!! To learn more, go here and register for the event!
-Randy
FYI: We like our current TOP SEARCH RESULT: if you Google “small business marketing fort worth” – guess who shows up several times? That has taken alot of work from the Marketing Twins and feels good! Now if it were just that easy to stay in the top . . . more work ahead!
What a great week to learn from some great thought leaders!
ARE YOU REGISTERED YET FOR THESE EVENTS?
TO REGISTER FOR COVEY’S INTERVIEW WITH John Jantsch TODAY:
Go to the Duct Tape Marketing Webinar Registration Page HERE!
TO REGISTER FOR LYTLE’S INTERVIEW THE MARKETING TWINS on Thursday:
UPDATE – Monday at 7pm:
Sometimes when you want to share something, it’s often easier to draw from the good ideas of others. I always tell our clients that when blogging, you are not necessarily trying to create the most unique, most clever, most amazing blog post every single time. Rather, you are simply trying to engage in the online community. And as in any community, who enjoys the guy who likes to act like he’s got the very best, most unique ideas every time? No one . . . we all prefer conversation and community.
As in all social media, consider yourself sitting around at the coffee shop or even your family’s dining room table and exchanging ideas. At times, you really do have an opinion or thought that has never been voiced before and is worth hearing (so that others can share your idea with others who can share it with others, etc…). But most often, we simply are sharing what we’ve heard from others. There’s nothing weak about that as long as you participate authentically in the community with correct attribution (not trying to claim every great idea as your own).
One of the greatest tools in my arsenal is my Bloglines. If you are not familiar, try on this definition: “a web-based news aggregator for browsing weblogs and other news feeds via syndicated feeds utilizing technologies such as RSS.” In simple terms it is your bulletin board that is automatically fed updates on a variety of blogs and websites that YOU are interested in hearing about. In the old days, you would click on your “Favorites” and peruse all your favorite blogs only to find out “nothing new there.” But with RSS feeds, you can subscribe and be alerted when new posts have been made. It’s been around for years, but I have only started using it within the past 12 months. It’s transformed how I stay in touch, radically improved my efficiency when I am reviewing 70 different “favorite” blogs (yes, 70 and growing!), and opened up an easy portal of information that I can then repurpose on my blog or share with clients.
When my identical twin brother and I are interested in going out to lunch, it’s rare that we don’t end up at a Chinese food buffet. We love the choices and variety and I love to get something different each time. I look at my Bloglines in the same way when wanting to hear a variety of ideas. So when from time to time, I simply open up my Bloglines and look through the buffet of choices! Ideas are everywhere and it’s hard to choose, but there are some that just stand out. Today, I share these few with you:
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If social media hasn’t caught on with you yet, read Adrianne’s blog over at Tornado Marketing. I think she lays out pretty well some good reasons (ROI!!)
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David over at Marketing Integrity shows why he took up blogging. If you’re wondering why you should blog, see what David has to say.
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Are you out of ideas for blogging today? Need a jolt in the creative department of your brain? Chris Brogan offers 50 blog post ideas for anyone marketing their company.
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Copyblogger gives all of us bloggers a dose of reality: why saying “content is king” is NOT the way to drive traffic to your site! Find out what will do the trick (some great nuggets of information for everyone blogging and wondering why their Google Analytics is not smokin’!!)
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Austin creatives over at the Church of the Customer blog share this video for you to marvel at people’s ability to amazing things with video. Funny stuff!
