Here are a couple of upcoming marketing workshops in the Dallas/Fort Worth area:

SMALL BUSINESS MARKETING WORKSHOP: On Tuesday, Feb 24 (NOON), join us in North Fort Worth at Dickey’s BBQ at 820 and Blue Mound Road.  We’ll be presenting small business marketing principles that are essential for your organization during these challenging economic times!

Join the Marketing Twins at this unique luncheon opportunity!  Meetup is the world’s largest network of local groups. Meetup makes it easy for anyone to organize a local group of like-minded participants.  More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities. The goal of our Meetup luncheon is to not only network, but for every participant to grow in their understanding of essential marketing principles.  Randy is Fort Worth’s only Duct Tape Marketing Authorized Coach and the Marketing Twins believe your success can be based on this proven, simple, effective and affordable marketing system!

Join us Tuesday, 2/24 (NOON) at Dickey’s BBQ at 820/Blue Mound – Cost is only $10 (lunch is included!)
FIND OUT MORE DETAILS AND PLEASE REGISTER FOR THIS MEETUP GROUP

GRAPEVINE LIBRARY WORKSHOP: As we continue our community education workshops at area public libraries, please join us on Tuesday, March 3 (7:00p) at the Grapevine Public Library .  We’ll discuss using online tools such as social media (including Facebook and Twitter), blogging, and email marketing as part of a comprehensive marketing strategy.  This workshop was well received at the NRH Library late last year.  It is not necessary to register in advance and there is NO cost to this event.

GREATER THINGS:

“And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.”- Colossians 3:17

For most small business owners, the lure of wealth or independence was never the end goal.  The reason we start small businesses is so that we can do the GREATER THINGS: travel around the world to expand your child’s worldview or to encourage missionaries, spend more time with family, give more generously to my church or charity, etc.  But often the challenge of business disciplines like marketing rob you of the real reason you started in the first place.  We are a faith-based creative team wanting to help you create marketing solutions so you can do GREATER THINGS .  We can help you with marketing strategy, implementing a new website, creating a new logo, or finding ways to help you communicate more effectively with your prospects and clients!

Keep coming back to for innovative ideas and marketing inspiration !  Give us a call when we can help you!

Now go out and do GREATER THINGS!

Randy & Donny Vaughn

At yesterday’s small business marketing workshop, we looked at some basic building blocks for a strong marketing foundation. They are all based on the premise that marketing is more than a set of long definitions regurgitated out of textbook onto an exam. Marketing, as defined perfectly by John Jantsch, founder of Duct Tape Marketing , is:

Getting people with a specific need to KNOW, LIKE and TRUST you.

(Wow, John, here’s a link that goes back to ‘04 when you talked about this!!)

KNOW – this is the efforts you make to bring awareness and education to your target marketing.  Letting them get to know you, your values, your products/services.  Knowledge.

LIKE – this happens either pre-sale or after repeated experiences.  But this LIKE factor is strengthened by things you do, things you say or values that are communicated in person, on your blog, in a video, etc…  While not completely emotional, when a prospect or customer LIKES doing business with you, you’re half-way there!

TRUST – this is the treasure!  When you’ve build trust – most of the time from many repeated experiences – you’ve got 2 things going for you.  One, that TRUST breeds loyalty.  Customers come back because they wouldn’t imagine going anywhere else.  You no longer have to compete with your competition on price (as much) when you have a trust relationship.  Another thing that happens in this TRUST area:  referrals!

Speaking of loyalty – found this good article from Training Marketer (also scroll down to watch the video on the lazy web site!)

and

Speaking of referrals – did you notice the new badge in the upper right corner?  MakeAReferralWeek.com is an exciting promotion brought to you by some of the world’s best marketing minds!  More on this in the days to come . . . as a Duct Tape Marketing Coach , I am eager to introduce this to you further and show you how you can participate!

-Randy

* If you are in the Fort Worth area, come join us this coming Tuesday, 2/24, at Noon for a Small Business Marketing workshop !

Join us TUESDAY, 2/17 at NOON!

Click on the image below for full details and on how to sign up!  The cost is only $10 and lunch will be provided!

What tagline would you use in an ad with this photo?

For some Friday afternoon fun, leave your suggestion in the comments.

-Randy