Category listing: May, 2009
There are a number of components that make up a strong SEO plan for your website.
- blogging, notably through a site like WordPress, is an awesome tool in driving traffic to your site
- article marketing, such as ezinearticles.com, brings people to your site who would likely have never found you
- online news release services, such as prlog.com, gives people timely content with a link back to your site
- if you are a photography, graphic designer or have anything worth photographing, Flickr will allow people to see your work
- video marketing, such as Vimeo or YouTube, is an incredibly powerful emotional tool used by effective marketers to invite more visitors
- and so on and so on . . .
Now, there are tons of other key elements of course like how to make sure you have the right meta tags and keywords in your site (although maybe not as important as it once was)…but nowadays, your website can become your portal of information not only ABOUT YOU, but it can become the CENTERPIECE of your online marketing efforts.
John Jantsch, creator of Duct Tape Marketing, shares this interesting visual demonstration how SEO and social media are now undoubtedly intertwined.
For those of you participating in Tuesday’s coaching call (3rd in the 4 part series), you’ll find this post hopefully relevant to our discussion.
-Randy
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(click on image below):
First of all, our Facebook friends will think this is odd when this post imports automatically into our Facebook accounts – so if you are already on Facebook (or reading this as an imported blog post), you can say, “Great, I’m already connected!“
Today’s marketing assignment is simple – be our friends!
If you followed us for any length of time, or if you’ve ever heard us speak, I know you’ve heard us harp on the idea of DIFFERENTIATION! Here’s several things you can do immediately to start being u-niik!
1. Listen to this week’s “Marketing Coaching Minute” – Audio Acrobat is a great (and very inexpensive!) service we subscribe to that allows us to host a testimonial line where people can leave essentially a voicemail that we can use in our marketing; as well, it allows us to record audio commentaries like this one below. . . SUBEJCT: Differentiation!
2. Here’s a good article that gives you some real practical examples on HOW your business can be different. (By the way, if you haven’t submitted your own articles to this FREE article marketing service, what are you waiting for?)
3. We’ve blogged about differentiation so much, why not click on the DIFFERENTIATION CATEGORY to see all the articles we’ve written on the subject.
If you are in the Fort Worth area, please join us Tuesday, 5/5, at Noon CST for our bi-weekly small business marketing workshop at Dickey’s BBQ. (more details here)
