Category listing: Advertising
Ok, so maybe you’ve seen the video below. Apparently close to 3 million views gives me that confidence. However, if you have not, take 4:37 to watch it:
Here’s the story in summary form. Dave Carroll says that last year United Airlines damaged his Taylor Brand guitar (notice the “Bumpy Flight” response they’ve recently added due to all the publicity – nice job Bob T and crew!). Apparently after a year of trying to get some assistance from United Airlines to address the situation, he took his angst to YouTube and created the above video. From there, one might say the phrase “viral video” really applied. Dave’s video was spread all over the world. And most recently, it made Wolf Blitzer want to talk about it over at CNN – yikes for United!! And while the video was being spread about, so was something else … United’s brand. And not in a nice way either. For some reason, I’m guessing United didn’t post this on their YouTube channel!!
Well, I guess, just like any good story, there’s a happy ending. See Dave’s statement video from just over the weekend below:
So a lesson learned about Brand Management. Maybe if United had been participating in our $49 per month Marketing Strength Training Program, they would have heard us cover “brand management”!! (Ok, that was a cheap plug – but something you still should check out!)
Here’s to brand management everyone – may your brand not be used in a parody song like this one!
- Donny
What tagline would you use in a Valentine’s Day ad with this photo?
For some Friday afternoon fun, leave your suggestion in the comments.
-Randy
Ok, so we are now officially 3 full weeks into the new year – have you developed your marketing plan for 2009? If you haven’t, it’s time NOW to jump in with both feet. Don’t let these struggles from 2008 continue in 2009:
- ”I don’t know who my target audience is so I’ll just advertise to everyone”
- “I know I need a website that works 24/7 but I can’t afford it”
- “I want to do email marketing but I don’t know what to write for each newsletter”
- “It seems like everyone is getting on Facebook, but I don’t know how to use it for my business”
- “Blogging seems like a good way to show my expertise but I’m not sure how to get started”
- “My brand is important but my logo and other marketing collateral doesn’t reflect my business”
The Marketing Twins want to help you in 2009 and we can address all of these and other marketing struggles you may be facing. And we can do this in an affordable and practical way. We aren’t stuffy, high-priced marketing executives who charge an arm and a leg (and in some cases both legs!). We are a Fort Worth-based company and we were born and raised in Texas so we understand how to treat people. We feel confident that we can help you face your marketing challenges so that 2009 is your best year yet!
So go ahead - get your goggles on, your flippers on the right feet, your snorkle adjusted . . . and jump in!!
Randy and Donny Vaughn
The Marketing Twins at 1429 Creative
themarketingtwins@1429creative.com
