Category listing: Branding
Happy November everyone!
As Duct Tape Marketing’s only certified consultant in the entire Dallas-Fort Worth (North Texas) area, I do live in Fort Worth, so I’m partial to this side of town. However, I do love Dallas for two reasons:
- Two fun college roommates in Big D – love spending time with them and their wives and kids (I never see enough of them though)
- Galleria – we ain’t got it here in FW, so whenever my wife and I want a big (window) shopping getaway, we head to North Dallas
But as a Fort Worth guy, I love Cowtown for several reasons:
- Fort Worth was recently ranked one of the best places to live!
- Sundance Square – the downtown area of FW outshines downtown Dallas – by a longshot! Even my college roommate’s Dallas-based company is opening an office in Sundance Square – and ESPN is doing their SuperBowl show from there as well
- Tarrant County is home to the Texas Rangers and Dallas Cowboys – not Dallas County (actually, this season, we’ll let Dallas claim the ‘Boys!)
- The Stockyards are uniquely ours!
- My Mom was raised here – so I soon became a TCU Horned Frog fan (currently ranked #3!!!!)
As we continue to meet new prospective clients in this area (met one prospect in downtown FW’s B&N Starbucks on Thursday), and work with a host of business and private school clients in Tarrant County, we celebrate small business marketing in Fort Worth. 2010′s holiday season launches today and we in small business set our sights on 2011 – so here’s to many prosperous months ahead!
-Randy
Fort Worth’s Only Duct Tape Marketing Consultant
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After several requests from friends and different audiences at our various seminars, we have created a resource that will help you in developing your online personal brand – essential in today’s world so wrapped in social media. Not that traditional approaches are void of value, but this opens up so many more opportunities to tell your story. Whether you are an upcoming graduate, or you are in full-assault job search mode in between careers, develop your online resume with the low-cost help of social media!
Visit our PERSONAL BRANDING resource page and download the e-book called “Your Social Media Resume: Creating High-Value Personal Branding Content That Opens Doors To Better Interviews”
Ok, so maybe you’ve seen the video below. Apparently close to 3 million views gives me that confidence. However, if you have not, take 4:37 to watch it:
Here’s the story in summary form. Dave Carroll says that last year United Airlines damaged his Taylor Brand guitar (notice the “Bumpy Flight” response they’ve recently added due to all the publicity – nice job Bob T and crew!). Apparently after a year of trying to get some assistance from United Airlines to address the situation, he took his angst to YouTube and created the above video. From there, one might say the phrase “viral video” really applied. Dave’s video was spread all over the world. And most recently, it made Wolf Blitzer want to talk about it over at CNN – yikes for United!! And while the video was being spread about, so was something else … United’s brand. And not in a nice way either. For some reason, I’m guessing United didn’t post this on their YouTube channel!!
Well, I guess, just like any good story, there’s a happy ending. See Dave’s statement video from just over the weekend below:
So a lesson learned about Brand Management. Maybe if United had been participating in our $49 per month Marketing Strength Training Program, they would have heard us cover “brand management”!! (Ok, that was a cheap plug – but something you still should check out!)
Here’s to brand management everyone – may your brand not be used in a parody song like this one!
- Donny
