What To Do About Online Reviews?

Make sure you make plans to come hear Randy speak at the Colleyville Chamber of Commerce Brown Bag Seminar next week!  Randy will be speaking about strategies you should use to address online reviews and other social media topics including Facebook, Twitter, LinkedIn and other word-of-mouth referral techniques. It’s free to attend but registration is required:  lduke@colleyvillechamber.org (click to...

Linkedin: Network and Showcase Your Expertise

Linkedin offers you an incredible opportunity to also showcase your expertise as a blogger, presenter, problem solver and dynamic player in your industry. Linkedin affords you a powerful social networking platform that is noticeably different than Facebook.  It is almost 100% professional!  No mafia wars, getting tagged in high school photos you wish you had never been reminded of, and a much more focused agenda.  The strategy you need to employ is to find a good balance between going for the kill and nurturing a long-term relationship.  The former is aggressive and can be a turn-off although the tenacity will open doors.  The latter is perfect for social media that fosters a relationship approach to marketing; however, it need not be too passive.  Here’s a helpful article on being a “hunter” and a “farmer” in your sales approach. If you are wanting to use social media tools like Linked in to pursue a new career or land that first job after graduation, you will likely need a social media resume.  I also pass on a number of good quality links on using Linkedin specifically in your job search. In additional to these ways to use Linkedin to market your business, come join our Linkedin webinar for only $35 Tuesday evening at 8:30p CST.    Two more nighttime webinars left this month!  (click link...

Looking ahead to 2010

It’s time to say “Goodbye 2009” and start looking ahead to 2010!  2009 for some small business and non profits  presented challenges and hurdles too much to overcome.  While many saw 2009 as a rocky road that does have a silver lining in the form of a new decade fast approaching. We believe that a great way to jump start your 2010 would be to steer your ship in the right direction from the beginning.  Take a captain of a ship for example.  After you ship leaves port, let’s say you immediately turn to wheel just ever so slightly to the right instead of going straight ahead.  It may look subtle but eventually you’ll be so off course that your original destination is that of a mystery.  In fact, in relatively short period of time, you could find yourself back in the same port wondering “How did we get back here”? Two great ways to get you started are: Virtual Group Coaching Program – beginning January 26th.  This 8-week coaching program is based on the foundation of the Duct Tape Marketing principles and are great for any small business, non profit or even the entrepreneur.  There are some great EARLY discounts still available if you act by January 12th.  For more details, click here. Marketing Strength Training – a complimentary program to the above mentioned Virtual Group Coaching would the popular MST program!   Ever need a quick marketing boost?  Does your marketing need a good work out?  For less than $50 a month (with the first month for only $8!), you can access a tremendous amount of marketing resources...