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	<title>The Marketing Twins &#187; Duct Tape Marketing</title>
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	<link>http://www.MarketingTwins.com</link>
	<description>We are a faith-based creative team offering marketing solutions so you can do GREATER THINGS!</description>
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		<title>2 Easy Ways to Get More Referrals</title>
		<link>http://www.MarketingTwins.com/2010/marketing-coaching/2-easy-ways-to-get-more-referrals/</link>
		<comments>http://www.MarketingTwins.com/2010/marketing-coaching/2-easy-ways-to-get-more-referrals/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 11:55:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Marketing Coaching]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[bob berg]]></category>
		<category><![CDATA[david frey]]></category>
		<category><![CDATA[davide frey]]></category>
		<category><![CDATA[JOHN JANTSCH]]></category>
		<category><![CDATA[referral engine]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=6048</guid>
		<description><![CDATA[
			
				
			
		

In the business of referral marketing, I know there are many ways to get referrals.  Before I share with you 2 practical strategies, let&#8217;s first examine a definition of marketing, as described by John Jantsch, in his best-selling book on the topic, &#8220;The Referral Engine.&#8220;  John suggests a flow in the marketing definition that creates [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Your Facebook Page to Stay Top of Mind</title>
		<link>http://www.MarketingTwins.com/2010/duct-tape-marketing/using-your-facebook-page-to-stay-top-of-mind/</link>
		<comments>http://www.MarketingTwins.com/2010/duct-tape-marketing/using-your-facebook-page-to-stay-top-of-mind/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 11:36:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[FACEBOOK]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[custom fan pages]]></category>
		<category><![CDATA[facebook page]]></category>
		<category><![CDATA[JOHN JANTSCH]]></category>
		<category><![CDATA[referral marketing]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=5942</guid>
		<description><![CDATA[
			
				
			
		
There are a number of basic realities of referral marketing.

People make referrals because they need to &#8211; it&#8217;s built into who we are!  If we see something we like, we tell others.
Referrals are risky because I&#8217;m putting my reputation at stake &#8211; so while it is inate to refer, I&#8217;m cautious to do so.
Rarely do [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Referral Marketing: Clicks are Fun &#8211; but Conversion is the Goal</title>
		<link>http://www.MarketingTwins.com/2010/marketing-coaching/referral-marketing-clicks-are-fun-but-conversion-is-the-goal/</link>
		<comments>http://www.MarketingTwins.com/2010/marketing-coaching/referral-marketing-clicks-are-fun-but-conversion-is-the-goal/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 12:37:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Marketing Coaching]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[JOHN JANTSCH]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[seth godin]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=5939</guid>
		<description><![CDATA[
			
				
			
		

This week has flown by &#8211; we have been swamped with a number of projects with nonprofits &#8211; and doing a host of new customized Fan pages.  Plus, our looming vacations have created deadlines that keep our nose to the grind and as a result, less blogging.
If you&#8217;ve followed us at any length of time, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Referral Engine &#8211; John Jantsch Slides</title>
		<link>http://www.MarketingTwins.com/2010/duct-tape-marketing/referral-engine-john-jantsch-slides/</link>
		<comments>http://www.MarketingTwins.com/2010/duct-tape-marketing/referral-engine-john-jantsch-slides/#comments</comments>
		<pubDate>Fri, 07 May 2010 13:20:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[JOHN JANTSCH]]></category>
		<category><![CDATA[The Referral Engine]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=5539</guid>
		<description><![CDATA[
			
				
			
		
I know that slides by themselves don&#8217;t usually mean a whole lot, but these slides below from John Jantsch give you an idea of the power behind the message of his new book, &#8216;The Referral Engine.&#8221;  I am into chapter 2 and love the practical message.  Get your copy when it rolls out next [...]]]></description>
		<wfw:commentRss>http://www.MarketingTwins.com/2010/duct-tape-marketing/referral-engine-john-jantsch-slides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Club &amp; John Jantsch: Talking Referrals in Dallas</title>
		<link>http://www.MarketingTwins.com/2010/duct-tape-marketing/social-media-club-john-jantsch-talking-referrals-in-dallas/</link>
		<comments>http://www.MarketingTwins.com/2010/duct-tape-marketing/social-media-club-john-jantsch-talking-referrals-in-dallas/#comments</comments>
		<pubDate>Thu, 06 May 2010 08:18:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[JOHN JANTSCH]]></category>
		<category><![CDATA[referral engine]]></category>
		<category><![CDATA[social media club]]></category>
		<category><![CDATA[The Referral Engine]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=5536</guid>
		<description><![CDATA[
			
				
			
		

Tonight is the night!  I have been anticipating this evening for over a month with John Jantsch and now it is here.  Thanks to Mike Merrill and the Social Media Club of Dallas for hosting the event and setting up the venue.  As a co-sponsor of this event, it is my desire [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Join us Thursday in Dallas &#8211; John Jantsch &#8211; Referrals!</title>
		<link>http://www.MarketingTwins.com/2010/duct-tape-marketing/join-us-thursday-in-dallas-john-jantsch-referrals/</link>
		<comments>http://www.MarketingTwins.com/2010/duct-tape-marketing/join-us-thursday-in-dallas-john-jantsch-referrals/#comments</comments>
		<pubDate>Tue, 04 May 2010 02:27:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Workshop/Seminar]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=5526</guid>
		<description><![CDATA[
			
				
			
		

Join us Thursday night for an evening presentation by John Jantsch, founder and creator of Duct Tape Marketing.  John&#8217;s new book, &#8220;The Referral Engine&#8221; launches next week &#8211; be the first in DFW to hear John&#8217;s simple and always practical counsel on referral marketing.
Sponsored by us, this event is hosted by the Social Media Club [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Golden Truths Of Referrals Every Business Owner Should Know</title>
		<link>http://www.MarketingTwins.com/2010/duct-tape-marketing/5-golden-truths-of-referrals-every-business-owner-should-know/</link>
		<comments>http://www.MarketingTwins.com/2010/duct-tape-marketing/5-golden-truths-of-referrals-every-business-owner-should-know/#comments</comments>
		<pubDate>Mon, 03 May 2010 09:17:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[JOHN JANTSCH]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[The Referral Engine]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=5497</guid>
		<description><![CDATA[
			
				
			
		

John Jantsch of Duct Tape Marketing rolls out book #2 next week, &#8220;The Referral Engine&#8220;.  As a preview, the first chapter reveals &#8220;5 Realities of Referrals&#8220;:

Reality #1: People make referrals because they need to &#8211; as John puts it, it&#8217;s a form of &#8220;social currency&#8221;, something we as humans do for one another.  But we [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make A Referral Week:  Amazing Guest Bloggers</title>
		<link>http://www.MarketingTwins.com/2010/duct-tape-marketing/make-a-referral-week-amazing-guest-bloggers/</link>
		<comments>http://www.MarketingTwins.com/2010/duct-tape-marketing/make-a-referral-week-amazing-guest-bloggers/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 13:25:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[make a]]></category>
		<category><![CDATA[Make A Referral Week]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=5118</guid>
		<description><![CDATA[
			
				
			
		

John Jantsch has pulled out all the best material &#8211; some of the very best minds in marketing today are guest posting this week during &#8220;Make a Referral Week 2010&#8220;!  I have tried to keep up by alerting you on this blog to all the various posts, but John just keeps adding more.  Enjoy some [...]]]></description>
		<wfw:commentRss>http://www.MarketingTwins.com/2010/duct-tape-marketing/make-a-referral-week-amazing-guest-bloggers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building a Referral Engine hosted by Duct Tape Marketing</title>
		<link>http://www.MarketingTwins.com/2010/duct-tape-marketing/building-a-referral-engine-hosted-by-duct-tape-marketing/</link>
		<comments>http://www.MarketingTwins.com/2010/duct-tape-marketing/building-a-referral-engine-hosted-by-duct-tape-marketing/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 12:07:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Ben McConnel]]></category>
		<category><![CDATA[Bob Burg]]></category>
		<category><![CDATA[Ivan Misner]]></category>
		<category><![CDATA[JOHN JANTSCH]]></category>
		<category><![CDATA[Make A Referral Week]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=5101</guid>
		<description><![CDATA[
			
				
			
		


This is going to be a great webinar today &#8211; Wednesday, 3/10, Noon CST!  John Jantsch hosts this flagship webinar in the middle of &#8220;Make A Referral Week&#8221; &#8211; talking about making referrals!
The guests on the hour-long webinar are familiar to many of you:

Ivan Misner, founder of BNI and author Masters of Networking
Bob Burg, author [...]]]></description>
		<wfw:commentRss>http://www.MarketingTwins.com/2010/duct-tape-marketing/building-a-referral-engine-hosted-by-duct-tape-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Referral Week:  Word of Mouth is Still #1</title>
		<link>http://www.MarketingTwins.com/2010/duct-tape-marketing/referral-week-word-of-mouth-is-still-1/</link>
		<comments>http://www.MarketingTwins.com/2010/duct-tape-marketing/referral-week-word-of-mouth-is-still-1/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:06:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[andy sernovitz]]></category>
		<category><![CDATA[JOHN JANTSCH]]></category>
		<category><![CDATA[mak]]></category>
		<category><![CDATA[make a]]></category>

		<guid isPermaLink="false">http://www.MarketingTwins.com/?p=5077</guid>
		<description><![CDATA[
			
				
			
		

What business doesn&#8217;t love WORD OF MOUTH referrals!  It remains the #1 source for most businesses and probably preferred because it is significantly less expensive than paid advertising.  But it&#8217;s not FREE.
Actually, it&#8217;s what we call &#8220;earned&#8221; &#8211; if it is &#8220;free&#8221; the connotation is that you did nothing to get the referral.  But if [...]]]></description>
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