Category listing: Marketing Coaching
John Jantsch, founder of Duct Tape Marketing, shared a thought with me recently that went something like this:
“Our complimentary content should be of greater value than what our competitors are charging for.”
That’s radical marketing!
- Are you giving your customers a free taste of your high-value offering that your competitors would never think of offering?
- Are you producing educational content via your blog that draws people to you like a magnet?
- Are you offering a free course, report, video or sample so that potential customers will not just become a transaction, but lifelong raving fans?
We’ve taken John up on his challenge and added a number of FREE REPORTS into our library. We are making our full library of reports available to you!
Click to access the library of free marketing tips!
As Christian business owners, you no doubt struggle with day-to-day managment and operational challenges, but also wrestle with the effort to make a worthy profit alongside the desire to generously give as Jesus did! While your competitors are constantly reducing their prices through gimmicks and coupons (which are OK in certain seasons), you can emulate Christ’s generosity by providing a steady stream of complimentary content that helps cultivate loyal ambassadors (satisfied customers who repeat and refer!)
This is a bedrock tenant of our marketing philosophy. Generously giving to your customers and prospects builds lifelong trust that leads to regular repeat customers who rave about you to their friends!
STOP!
. . . after you read the report, you might be ready to make some changes in your marketing.
Click the box below to learn how we can help.
Our most frequent question in terms of social media is “what should I post?“ A follow-up comment people often make is “…and who really cares anyway?”
One of the sins of the online marketing world, particularly grievous on social sites like Facebook and Twitter, is to constantly flood your follower’s content streams with incessant self-promotion. But whenever we talk to businesses about using these prominent (and ever-expanding) online platforms for marketing, their eyes light up and inevitably someone will assert that because of the low-cost (or most often FREE) aspect of these tools, they assume their ROI to be sky-high. “You mean we can market our products and services and tell all of our customers about each of our promotions several times a day – all for free?” Au contraire. Social networking sites were not intended for such purposes and to hijack them for your selfish gain goes against the rules of the game.
So, in opposition to the continuous self-promotion often evident from businesses on Facebook or Twitter, consider yourself a resource, a true helping hand to those who follow your activity. Consider they don’t necessarily follow you just to be inundated with your self-promotion, so change the way you post. Instead, be a H-E-L-P-E-R : … Continue Reading →
Perhaps you have heard them before:
- Product
- Price
- Place
- Promotion
Not that there isn’t some evidence of successful marketing following this model, but overall, I think the above P’s have lost their resonance. A new culture of marketing, social media and online marketing influences, and an increasingly savvy and suspicious consumer has given way to a new model.
John Jantsch, founder of Duct Tape Marketing, suggests that small business owners should examine “The 4 Ps of a Fully Alive Business.”
