Category listing: Marketing Coaching
Enjoy this article on Social Media Examiner called “8 Ways to Find Great Social Media Content” – I use most of these and it makes blogging and updating your Twitter and Facebook a whole lot easier! I’ve had multiple people assume I’m smarter than I am and ask, “where do you find all that stuff you write about?”
I tell them (after admitting I’m not really that smart) my 3 secrets:
- Follow thought leaders on Twitter and Facebook
- Subscribe to news feeders (like Reader, Alltop, etc)
- I also have about a dozen sites that I can go to anytime and know I will have content worth sharing (one of which is John Jantsch’s Duct Tape Marketing blog – like this article called “Why I Devour Blogs“)
There’s no reason why I need to go searching for content. I’m not willing to work that hard. 
Wow, where did last week go? Can’t believe I didn’t post anything new all week. This year has started off very busy – but I can’t repeat that error again this week, so here’s a few things I have enjoyed reading lately:
- 11 Real Life Examples of Marketing Success – David Meerman Scott shares a free eBook that he co-wrote with HubSpot – good stuff of inspiration!
- How I Use Email Marketing – John Jantsch gets practical again over on the Duct Tape Marketing blog
- Top 10 Things That All Customers Want - Business Pundit offers these simple tips
- Tips to HELP create a successful Facebook page – (VIDEO) Donny shares some practical examples of some custom Facebook jobs we’ve done recently
Also, thanks to Donny who handled the entire seminar on “Social Media for Business” at the NRH Library this past Thursday. Loved what one participant, Kate, said afterward, “Donny, thanks very much, it was the best use of time I’ve had in a while…Look forward to learning more about your company and hearing you speak again.” Great feedback!
To book The Marketing Twins for your event, see our “Speaking” page.
As the first week of the new year rolls on, what resolutions have you made? I was in a Bible study this morning and one friend said, “I don’t make them, because I get discouraged by my lack of follow-through by March.”
On a personal note, I assume it’s easier not to make resolutions for that very reason. However, I’m not sure businesses can afford to take a passive approach to their business model, their efforts to increase sales, and how they are going to attract better (and more) customers. So I found this article that might give you some resolutions for your business. Shawn Parr is the CEO of Bulldog Drummond, a design and innovation consultancy headquartered in San Diego. Shawn has worked with companies such as Starbucks, Jack in the Box, Adidas, MTV, Virgin, Disney, and Nike. Here’s his resolutions:
Top 10 New Year’s Resolutions for Your Brand (2011)
REWIND TIME!
John Jantsch, marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing and The Referral Engine, shared his predictions one year ago for trends affecting small business in 2010. As I read this list, I’m wondering if John was ahead of the game. These seem like they might be trends for 2011 as well (at least in the area where we work).
5 Trends That Will Shape Small Business in 2010 (2010)
Related to that, I wrote a piece a couple of years on AMEX OpenForum with some timeless resolutions you should be committed to in this new year. Different than predictions, these are essential areas to focus on that will make you a better business this year.
7 Resolutions for Small Business (2009)
Have a great new year!
-Randy
