Category listing: Marketing Tool
A Fort Worth suburb gets the national spotlight tonight on the Food Network, “Diners, Drive-Ins and Dives“. Hosted by Guy Fieri, this episode features “Funky Joints” all over America and the local Watauga favorite, Chef Point Cafe, gets the visit from Guy.
Congrats to husband/wife owners Paula Merrell and Chef Franson Nwaeze!
Check out their outstanding reviews from obviously loyal customers.
And hear about their watch party tonight – but you’re not attending because it’s been sold out for a long time!
Now if you are dead set on watching the NCAA basketball championship – at least DVR it!
It’s Spring Break, so our posts are less frequent – trying to enjoy time with parents, kids and a brief time of refreshing. Yet, there’s always work to be done! (do you feel that way??)
Anyway, I saw in my email a link over to a good article on understanding the importance of KEYWORDS for your website. It’s a good basic primer to help you with search engine optimization (SEO). It’s not a comprehensive SEO strategy, but it’s important to understand search rankings based on the words and phrases that your customers are typing in to Google!
Enjoy your week (whether it’s Spring Break or not!)
-Randy & Donny
If you haven’t figured out why to use Twitter, you need to try it. It’s a social message utility or micro-blogging platform that is so versatile for small business.
First all, scan your eyes to the RIGHT SIDEBAR of this page (maybe scroll down just a little bit) and look for how you can follow Randy and Donny on Twitter. Do that first. I mean, you’re already here, why not see how The Marketing Twins use Twitter.
Secondly, if you want to understand Twitter in plain English, the folks at Common Craft can help.
While using Twitter, someone shared with me this resource from a Houston Search Engine Marketing and Optimization group offering 10 Examples of Creative Twitter Uses (pardon #3, but substitute another “industry”-how can you link prospects to you more personally?)
If someone has another creative Twitter use, I’d love to hear it! Or do you have an idea on how Twitter could help a business? For example, what if an automotive repair shop used Twitter to update customers on the status of their car. You could send out tweets during the day about promotions (exclusively for Tweeters). If you are a temp agency and have jobs available, you could tweet what positions are hiring. Even a grocery store could tweet various specials during the day (again, exclusively for Tweeters – it’s a small part of building community and brand loyalty). Gas prices drop? Your favorite gas station should let everyone know! So many uses . . .
These are also good to know:
https://twitter.com/search/users (find users based on username, first or last name)
http://search.twitter.com/ (find people based on content)
http://www.twitterlocal.net/ (find all Twitters based on location, city)
SPECIAL TWITTER OFFER: If you are needing help in getting set up on Twitter, we can help! For a low price of only $75, we will work directly with you in a one-hour session to help you get on your way to Tweeting for Business Success. Contact us to take advantage of this special Twitter offer!
Obviously, this is a good place to start for beginners – there’s a thousand applications and tools that are Twitter-related. Get started today!
-Randy
If you didn’t obey above, do it NOW! Follow Randy and Donny on Twitter.
