Category listing: Marketing Twins
It’s time to say “Goodbye 2009″ and start looking ahead to 2010! 2009 for some small business and non profits presented challenges and hurdles too much to overcome. While many saw 2009 as a rocky road that does have a silver lining in the form of a new decade fast approaching.
We believe that a great way to jump start your 2010 would be to steer your ship in the right direction from the beginning. Take a captain of a ship for example. After you ship leaves port, let’s say you immediately turn to wheel just ever so slightly to the right instead of going straight ahead. It may look subtle but eventually you’ll be so off course that your original destination is that of a mystery. In fact, in relatively short period of time, you could find yourself back in the same port wondering “How did we get back here”?
Two great ways to get you started are:
- Virtual Group Coaching Program – beginning January 26th. This 8-week coaching program is based on the foundation of the Duct Tape Marketing principles and are great for any small business, non profit or even the entrepreneur. There are some great EARLY discounts still available if you act by January 12th. For more details, click here.
- Marketing Strength Training – a complimentary program to the above mentioned Virtual Group Coaching would the popular MST program! Ever need a quick marketing boost? Does your marketing need a good work out? For less than $50 a month (with the first month for only $8!), you can access a tremendous amount of marketing resources and assistance to keep your marketing in tip-top shape for 2010. To learn more and to sign up, visit our MST page.
So, it’s time to say “Goodbye” to 2009 and start steering yourself in the right direction for this coming year. By the way, did you the read the article Randy wrote for the American Express Small Business OPEN Forum last year? It can apply even today so take a moment to see how New Year’s resolutions can apply to your business.
If you have any additional marketing needs, don’t hesitate to visit our Next Steps section or let us hear from you at coaching@marketingtwins.com.
Happy New Years everyone from The Marketing Twins!!
Don’t forget to follow us on Twitter: @marketingtwins & @1429creative
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We want to take this opportunity to wish all of you a wonderful holiday season. We know many of you are planning on taking time off over the next few weeks and we hope to do the same.
It’s been a great 2009 for us and we appreciate the relationship we have with all of you. We look forward to continuing our efforts in offering you value-added content in 2010 that can help your business, organization, personal branding efforts or even your ministry.
Here’s a fun video to watch as we close out 2009 and enter this magical holiday season. We are thankful for the birth of Jesus because of the “Amazing Grace” that He offers all of us. May you celebrate that gift and time with your family and friends in the weeks to come. Merry Christmas everyone!
Ok, so maybe you’ve seen the video below. Apparently close to 3 million views gives me that confidence. However, if you have not, take 4:37 to watch it:
Here’s the story in summary form. Dave Carroll says that last year United Airlines damaged his Taylor Brand guitar (notice the “Bumpy Flight” response they’ve recently added due to all the publicity – nice job Bob T and crew!). Apparently after a year of trying to get some assistance from United Airlines to address the situation, he took his angst to YouTube and created the above video. From there, one might say the phrase “viral video” really applied. Dave’s video was spread all over the world. And most recently, it made Wolf Blitzer want to talk about it over at CNN – yikes for United!! And while the video was being spread about, so was something else … United’s brand. And not in a nice way either. For some reason, I’m guessing United didn’t post this on their YouTube channel!!
Well, I guess, just like any good story, there’s a happy ending. See Dave’s statement video from just over the weekend below:
So a lesson learned about Brand Management. Maybe if United had been participating in our $49 per month Marketing Strength Training Program, they would have heard us cover “brand management”!! (Ok, that was a cheap plug – but something you still should check out!)
Here’s to brand management everyone – may your brand not be used in a parody song like this one!
- Donny
