Linkedin offers you an incredible opportunity to also showcase your expertise as a blogger, presenter, problem solver and dynamic player in your industry.

Linkedin affords you a powerful social networking platform that is noticeably different than Facebook.  It is almost 100% professional!  No mafia wars, getting tagged in high school photos you wish you had never been reminded of, and a much more focused agenda.  The strategy you need to employ is to find a good balance between going for the kill and nurturing a long-term relationship.  The former is aggressive and can be a turn-off although the tenacity will open doors.  The latter is perfect for social media that fosters a relationship approach to marketing; however, it need not be too passive.  Here’s a helpful article on being a “hunter” and a “farmer” in your sales approach.

If you are wanting to use social media tools like Linked in to pursue a new career or land that first job after graduation, you will likely need a social media resume.  I also pass on a number of good quality links on using Linkedin specifically in your job search.

In additional to these ways to use Linkedin to market your business, come join our Linkedin webinar for only $35 Tuesday evening at 8:30p CST.    Two more nighttime webinars left this month!  (click link below)

For those busy business owners,
For those entrepreneurs still working a day job somewhere else,
For those non-profits busy with donor relations during the day . . . now there’s no excuse!

We have created 4 nighttime webinars to help you navigate the road of social media!

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All webinars begin at 8:30pm CST

Tue, Feb 16 – We’ll deal primarily with using your Facebook Fan page to attract customers and how to turn them in to revenue for your business. You will learn some pretty cool techniques on personalizing your Fan Page so it doesn’t look just like everyone else’s.

Thu, Feb 18 – Twitter is all about exponentially broadcasting your message – we’ll show you ways to do that, with simple tips on making your tweets “re-tweetable”; this is not a simple Twitter 101 class, but how to use it in a way that connects you to more people and using that network to make your business better.

Tue, Feb 23 – Linkedin is a powerful professional networking tool, yet most people ignore the 5 simple things you do to customize your Linkedin profile to showcase your expertise and credibility!  Your potential customers most likely have a Linkedin account – and you need one, too!  Learn to connect where your customers are.

Thu, Feb 25 – Online reviews are increasingly important to a business interested in local search. Review sites like Yelp!, CitySearch, InsiderPages and other more commonly known such as Google and Yahoo Local, allow your past customers to rate their experience and tell everyone else about it. Does this make you excited or very anxious? Learn strategies on how to obtain positive reviews from customers and what to do if you get a negative review (hint: don’t track them down and go to their house and chew them out . . . read about this in an article recently; it did not end well.)

You can have FULL ACCESS to all 4 webinars only $95. Individual sessions are only $35, but it’s like “buy 3, get a 4th free!”

Our webinar caps the number of participants for each webinar at 25 – so register now!

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-Randy & Donny

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Capture video testimonials of your happy customers in HD!

Showcase your expertise with teaching videos you can record yourself!

Win a FREE Flip UltraHD video camera!

For more details, click on the image below . . .

Trying to figure out how to market your services through Facebook, but you’d rather not mingle your personal life with your business contacts?

Wondering how to promote your organization’s mission without having to be friends with all your high school classmates?

Sometimes, like oil and water, personal and professional just doesn’t go together.

John Jantsch of Duct Tape Marketing offers up 3 different options for using Facebook.