Category listing: Duct Tape Marketing
You probably see the Duct Tape Marketing logo all around our site. While Donny and I are The Marketing Twins and the principals at our 1429 Creative marketing agency, I am also licensed as Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant.
As a member of the Duct Tape Marketing global consulting network, I am trained in helping Christian business owners in installing a simple and effective small business marketing system. In the vernacular of Duct Tape Marketing, we focus on “strategy before tactics.“
So, no, I do not market duct tape. … Continue Reading →
My friend and Duct Tape Marketing colleague, Dawn Westerberg, writes a fantastic article on how we can learn alot about marketing from Valentine’s Day.
Click here to read “A Valentine’s Day Approach to Marketing”.
Below are some related archived posts related to marketing and Valentine’s Day:
- Valentine’s Day: Email Marketing & How To Treat Your Customers
- Selling Valentine’s when You’re Not in the LOVE business
- Valentine’s Day & Marketing: What’s the Tagline? (have a little fun here and leave your comments!)
Also, through tomorrow at midnight of Valentine’s Day, get 20% off of your custom Facebook landing page!
“Strategy before tactics.“
Any marketing effort will certainly fail if the business owner is consumed with figuring out the right tools or obsessing over the latest fads without first identifying the strategy first.
So before you can answer “how can I use Facebook to make money” or “should I use direct mail to reach my audience” – you must identify the strategy. The 3 key areas of your strategy include: … Continue Reading →
