Being identical twins, we often get mistaken for the other guy.  Donny and I both have many similar external characteristics, but we also have distinctive qualities as well.  Whether its a love of sports, interest in politics, organizational style, or personality, we are different.  But most people assume we’re alot more alike than we are.  If this is how customers view your business, that’s a problem.

This is the topic of my latest guest article for the Duct Tape Marketing international consultant network.  Being different is important!

Read:

“5 Differentiation Ideas from An Identical Twin”

-Randy

Dallas-Fort Worth’s only Duct Tape Marketing Consultant

• Are you struggling to know WHAT to post on social media channels such as Facebook?
• Confused about how often you should post, or even what time of day is best?
• Trying to figure out how to use social media to attract customers, patients, donors and prospects?
• Hesitant to be boring or “that guy” on social media that annoys everyone with their self-centered posts?
• Wondering how Pinterest could be used for business?
• Perplexed by all the changes to Facebook’s Timeline and how you can still increase LIKES to your FB page?
• Not sure if you should use Twitter, or how you would incorporate YouTube into your marketing strategy?

If you answered “YES” to any of the questions above, consider looking into some practical and affordable social media coaching!

[ LEARN MORE . . . ]

If you are a Christian business owner, either here in the Fort Worth-Dallas area, or anywhere around the country (we do alot of virtual marketing coaching), we specialize in working with you. Not only do we have years of experience in helping Christian business owners, Randy also has 10 years of ministry experience in the U.S., Canada and in West Africa. We believe in the concept of “work is ministry”!

Many of you enjoyed the crazy cultural phenomenon known as “March Madness.”  My Buckeyes got knocked out, so I cheered for the Jayhawks.  Guess I’m glad I didn’t put alot of money into picking the right bracket!

Prior to the Final Four weekend, I wrote a guest article called “3 Ways to Fail at Your Next Event.”  What sounds like a negative comment is based on the quote by legendary NCAA coach, John Woooden (pictured above).  When you apply Coach Wooden’s advice to how you treat workshops and conferences you attend, you can easily see how many people set themselves for a disappointing “ROI” from their attendance.  If your business goes to one conference or year, or if you attend one every month, I encourage you to read this article.

Click here to read:  “3 Ways to Fail at Your Next Event”

Are you confused about how to get more LIKES on your Facebook Page with the new Timeline format?

We are hosting a FREE webinar on Wednesday, April 11th at 11:00 AM CT to discuss “13 Ways of Increasing LIKES to Your Facebook Page”.

We will answer common questions including:

• How can I get more LIKES from mobile users?
• With the restrictions of the Timeline Cover Photo, how can I get people to LIKE my page when I can’t tell them to do so?
• How do I make better use of my Facebook or PPC ads to get more LIKES?
• How do I get more LIKES using my website, QR codes, etc.?

The webinar will last approximately 30-45 minutes and we will be recording it for those unable to attend live.  It’s FREE to join so click here to register!

As a member of the Duct Tape Marketing global consulting network, I am trained in helping Christian business owners in installing a simple and effective small business marketing system.  In the vernacular of Duct Tape Marketing, we focus on “strategy before tactics.”

So, no, I do not market duct tape.  It is simply a visual metaphor of a tool that is simple, effective and affordable. Likewise, Duct Tape Marketing offers every business owner to discover a true SYSTEM that is equally simple to implement, effective at cultivating loyal ambassadors, and helpful in exploring the right kinds of marketing tools that won’t break the bank!

If you are new to Duct Tape Marketing, please download the FREE report, “7 Steps to Marketing Success” and you’ll get a flavor on how we can help you grow your business!

To learn more about Duct Tape Marketing, watch the video below.

As Christian business owners, you no doubt struggle with day-to-day management and operational challenges, but also wrestle with the effort to make a worthy profit alongside the desire to generously give as Jesus did! While your competitors are constantly reducing their prices through gimmicks and coupons (which are OK in certain seasons), you can emulate Christ’s generosity by providing a steady stream of complimentary content that helps cultivate loyal ambassadors (satisfied customers who repeat and refer!)

This is a bedrock tenant of our marketing philosophy. Generously giving to your customers and prospects builds lifelong trust that leads to regular repeat customers who rave about you to their friends!

STOP!

. . . after you read the report, you might be ready to make some changes in your marketing.

Click the box below to learn how we can help.

John Jantsch, CEO and founder of Duct Tape Marketing, shares practical ideas on AMEX OpenForum video segment called “Better Your Business.”

For those interested in learning how the new Facebook Timeline Changes affect you, watch the archived recording of the webinar we did last week.  You’ll also view affordable packages where we can do the work for you, so you’ll be compliant when Facebook forces your FB business change to the new Timeline format at the end of the month.

CLICK HERE TO ACCESS THE RECORDING – SEE THE OFFERS

Some creative examples we have done so far for the new Timeline cover:

Marketing Twins Facebook Page

Carpet One DFW Facebook Page

Local MarketSense Facebook Page

Jeffrey’s Automotive Facebook Page

You are invited to attend Abilene Christian University’s IMPACT 2012, April 12, 2012 at the Arlington Convention Center.

Registration: $249 – March 17 – March 31

Early registration: $195 – Feb. 13 – March 16

**UPDATE** - we just received word directly from the Dr. Lytle that fans of The Marketing Twins get an additional discount, worth almost $100 off!!   By using the promo code  MKTGTWIN12  you’ll get registered for only $99 (valid only through March 14th).  REGISTER TODAY BY CLICKING HERE!

* We are graduates of ACU’s College of Business Administration – we have enormous admiration and respect for the servant leadership demonstrated by Dr. Richard Lytle and the COBA administration team.  Dr. Lytle is the Dean of the College of Business Administration and author of “Abandon the Ordinary.”