Sure all the “big guys” are using social media more and more (generally, social media can be blogs, RSS feeds, podcasts, email marketing, social networking sites like Facebook, LinkedIn, MySpace, Plaxo . . . all the the “new ways” of marketing using the internet). But how does a small business use social media in their marketing strategy. Well, I will tell you that most small business owners that I have talked to are still learning to use a blog – so alot of the other Web 2.0 tools are not even in their marketing arsenal.
At one recent workshop, we asked the dozen participants and not even ONE small business owner was incorporating a blog into their web strategy. Do you realize what an opportunity you are missing? Blogs drive traffic to your site (increasing your search engine ranking) and they offer an incredibly candid opportunity for you to put a personality alongside your products! People can actually know (and start to like) you even before they start doing business with you.
Not sold yet? – listen to this podcast interview by John Jantsch, creator and founder of Duct Tape Marketing, the world’s most practical small business marketing system! This is a guy who wanted to sell more fishing lures. Fishing lures. This is probably even considered “very small” business by some and look at the powerful return on his investment by incorporating social media into his SMART marketing strategy.
As a Duct Tape Marketing coach here in Fort Worth, I can help you do the same for your business. As a marketing coach, I am eager to see you implementing these important (and sometimes FREE or low-cost) tools into your marketing strategy.
** Speaking of using the web to spread your message, have you seen what Mike is doing – it’s Father’s Day and he’s on a crusade!!! Check it out!