During yesterday’s marketing virtual group coaching call, we discussed what Duct Tape Marketing calls the “Lead Generation Trio” – advertising, public relations and referrals. One of my favorite sessions we do – except that we never have enough time to talk about all we need to say.
Here’s a couple of articles that support the ideas we talked about yesterday:
- John Jantsch’s article talking about creating a content-based lead generation system
- Problogger’s article, “5 reasons to use press releases“
- Here’s an article I wrote last month on “Content is King!” and how this high-value, keyword-rich content can attract traffic to your website
What content will you create today?