Category listing: October, 2009
I have on my Christmas list (already) Chris Brogan’s latest work, “Trust Agents“.
Let me repeat myself.
I have on my Christmas list (already) Chris Brogan’s latest work, “Trust Agents“.
OK, that’ll suffice for the 2 people who both read this blog and might actually buy me something.
The word, “trust” catches my attention. As a Duct Tape Marketing authorized coach, we live and breath on this definition of marketing. It’s based on T-R-U-S-T.
With the rise of online marketing and fast-changing technology, trust is a huge factor. You can be swooned and swayed by all kinds of gadgetry, but in the end, few transactions are completed (and even fewer repeated) unless TRUST is in the equation.
Know-Like-Trust: It’s part of our marketing definition.
Here’s John’s take on the who trust thing – a great article.
-Randy
(oh in case you missed it, here’s a link to the podcast John did with Chris Brogan – great stuff!)
We are partnering with Atlanta-based Ministry Ventures for their upcoming “Fundraising FastTrack” event in Fort Worth on Wednesday, October 28th – we will be presenting on the topic of SOCIAL MEDIA. If you are a non-profit ministry in Texas (or surrounding state), you will want to attend this half-day semianr. Your ministry can increase its reach in your community through coaching and the application of the 5 Best Practices of ministry. Our 60-minute presentation: “Social Media: The New Fundraising Frontier” will be only part of the incredible seminar.
The cost of “Fundraising FastTrack” is only $25.00 and includes a personal consultation with Dale Brooks, MV’s Dallas/Ft. Worth Field Director and veteran nonprofit leader. For information contact Ruth Montgomery at: rmontgomery@ministryventures.org.
REGISTRATION & FEE PAID TO MINISTRY VENTURES (you will directed to the MINISTRY VENTURES website for registration and payment)
Google continues to modify their algorithms that determine search engine ranking, and according to John Jantsch, creator of Duct Tape Marketing
many signs point to the fact that if you produce lots of high quality content you’ll be fine. Although…social media content seems to becoming even more important for ranking purposes.
You may want to secure your personal Google profile so that you can make sure you show up on Page 1 of Google.
Another SEO expert friend of mine offers some very helpful insight into SEO – follow Ken’s suggestions on Search Engine Optimization and you’ll be sure to receive results!
I am attaching a crude image of how The Marketing Twins appear on Page 1 of Google when we search on “small business marketing Fort Worth” – this is not accidental. SEO IS AN INTENTIONAL ACTIVITY with EARNED REWARD!
