Archive for November, 2009

This Christmas, Give with Compassion

This Cyber Monday, we bring to your attention an awesome opportunity to GIVE GENEROUSLY this Christmas by making a real difference in the lives of people here in the local DFW community as well as around the world!

We love the work of Cross Timbers Community Church – charities like “Bread for a Hungry World” offer opportunities to spend $$ on things that matter.

Charitable giving is an awesome way to demonstrate to your customers your authentic values of caring and compassion and a cool way to rally your co-workers and team to do something beyond themselves this Christmas. So ditch the office Christmas gag gifts and pool your money together for a cause greater than yourselves!

Who Gives a Flip? We do! (Win a FREE Flip UltraHD Video Camera!)

Capture video testimonials of your happy customers in HD!

Showcase your expertise with teaching videos you can record yourself!

Win a FREE Flip UltraHD video camera!

For more details, click on the image below . . .

Win a FREE Flip UltraHD Video Camera!

Twitter & LinkedIn – Together at last!

twitterin

We are big fans of the announcement that came up earlier this week regarding the partnership between Twitter and LinkedIn.  It is now possible to link the two social media applications together which is something users have been wanting for some time.

If you want to learn how the process works, click here to read the Mashable article.   We think the quotes from the video below sum up this new partnership!  Great job Twitter and LinkedIn!

“It’s the business side of Twitter with the business ecosystem of LinkedIn that make the two work together.” Reid Hoffman, Co-founder, LinkedIn

“Its like bringing the peanut butter and the chocolate together.  The perfect combination.” Biz Stone, Co-founder, Twitter

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Marketing Blunders

John Jantsch, creator and founder of Duct Tape Marketing, offers a humorous story of one of his real-life marketing blunders.  While not intentional, grammatical errors plague the best of us and will often live to haunt us (or better, make us chuckle).

I often tell a story of the time I was living in West Africa when I was early on in my language study of the local African language, Aja-gbe.  I was at church and asked to pray, so I worked up a prayer for the Lord’s Supper.  While not grammatical, I made a blunder in tonality (in this tonal language!) that had me mixing up similar sounding words simply because I didn’t take the time to articulate the correct tones.  My prayer about “Jesus’ car” and the “bellybutton of heaven” gave my African friends something to laugh about for years to come (I meant to say “Jesus’ blood” and the “gates of heaven”!)

In addition to grammatical or tonal blunders, we are often guilty of simple marketing errors based on an irresponsible expectation of our advertising.  Roy Williams shared this article a couple of years ago called “Top Advertising Blunders” (read the full article for a full description of the items below) – you’ve probably experienced some of these and we have too.

1. The quest for instant gratification

2. Trying to reach more people than the budget will allow

3. Assuming the business owner knows best

4. Unsubstantiated claims

5. Improper use of passive media

6. Creating ads instead of campaigns

7. Obedience to unwritten rules

8. Late-week schedules

9. Overconfidence in qualitative targeting

10. Event-driven marketing

11. Great production without great copy

12. Confusing response with results

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(* Thank goodness for speellcheck, because I almost published this very post with several misspeellings!)   -  LOL :)