If you are a Christian School Administrator or serve on your private school’s marketing committee, you are likely familiar with these challenges:
– identifying prospective students
– retaining existing students and their families
– competing with public schools in town when they often have more activities and better facilities than you do
– communicating to the community of the advantages that a private education affords students and their families
– raising awareness of your school’s impact in the community and in the lives of students and their families
– reaching new students and families with an effective website
– employing a sustainable marketing strategy when the personnel and families involved in your school change on a regular basis
Sound familiar?
The Marketing Twins at 1429 Creative can create a strategic marketing plan to help you face all the challenges above (and the ones not listed!) As marketing coaches, we equip to install a proven marketing system for your school that is unique to your school. We mentor and train you as you develop a personalized marketing strategy that helps you:
– identify targeted market segments in order to maximize marketing dollars needed to recruit new students
– develop consistent and core messages that resonate with your target audience and create maximum communication impact
– see where you need to refresh or launch new marketing collateral and media (printed materials, website, radio/newspaper/TV, etc)
– maximize your public relations strategy through the use of online news releases, targeted PR campaigns, and other efforts to raise awareness
– energize current students and their families to become your front-line advocates and recruiters for your school
– establish a systematic marketing calendar that can be followed by revolving marketing committee members and changing administration
We offer coaching by phone (teleseminars that are cost-effective), full-day seminars and workshops, and monthly marketing consultation. Contact us when you are ready to launch an affordable school marketing plan to promote, recruit and market your school to your community!
Randy & Donny Vaughn, The Marketing Twins at 1429 Creative