“Strategy before tactics.“
Any marketing effort will certainly fail if the business owner is consumed with figuring out the right tools or obsessing over the latest fads without first identifying the strategy first.
So before you can answer “how can I use Facebook to make money” or “should I use direct mail to reach my audience” – you must identify the strategy. The 3 key areas of your strategy include: CONTINUE READING →
So….I’m on vacation and traveling several hundred miles by car. I admit that I had twisted my back before the trip, but I guarantee you that the long hours sitting in the car, plus all the walking around sightseeing, almost brought me to my knees.
While I asked my brother-in-law (who had been to a chiropractor close to his work almost 45 minutes away), I decided to go to my next best source.
Wait – did you think I was going to say “Google”?
Well, technically, you are wrong. I’m not really asking Google to tell me about the best chiropractor in the area. Google is the search tool I use, but Google has never been to a chiropractor. Who I am asking? CONTINUE READING →
ARCHIVE (from Oct 2011):
Our most frequent question in terms of social media is “what should I post?“ A follow-up comment people often make is “…and who really cares anyway?”
One of the sins of the online marketing world, particularly grievous on social sites like Facebook and Twitter, is to constantly flood your follower’s content streams with incessant self-promotion. But whenever we talk to businesses about using these prominent (and ever-expanding) online platforms for marketing, their eyes light up and inevitably someone will assert that because of the low-cost (or most often FREE) aspect of these tools, they assume their ROI to be sky-high. “You mean we can market our products and services and tell all of our customers about each of our promotions several times a day – all for free?” Au contraire. Social networking sites were not intended for such purposes and to hijack them for your selfish gain goes against the rules of the game. CONTINUE READING →
