Is business slow for you?  Are you still not getting the leads you’re looking for?  Wondering what the solution could be?

Well, have you made a referral lately?

For many businesses, referrals are a source of much of their business.  In some cases, I’ve known businesses who say 100% of their new customers come from referrals!  John Jantsch, founder of Duct Tape Marketing, again leads the nationwide small business economy in reminding us of the power of referrals.  In its second year, “Make A Referral Week” launches next week, but the entire month of March is really all about referrals.  On Twitter, you can tweet your referral each Monday as “Make-A-Referral-Monday” with hashtag “#marm” – this is similiar to the popular “Follow Friday” tag, “#ff”.

I’m off to make mine right now!

Linkedin offers you an incredible opportunity to also showcase your expertise as a blogger, presenter, problem solver and dynamic player in your industry.

Linkedin affords you a powerful social networking platform that is noticeably different than Facebook.  It is almost 100% professional!  No mafia wars, getting tagged in high school photos you wish you had never been reminded of, and a much more focused agenda.  The strategy you need to employ is to find a good balance between going for the kill and nurturing a long-term relationship.  The former is aggressive and can be a turn-off although the tenacity will open doors.  The latter is perfect for social media that fosters a relationship approach to marketing; however, it need not be too passive.  Here’s a helpful article on being a “hunter” and a “farmer” in your sales approach.

If you are wanting to use social media tools like Linked in to pursue a new career or land that first job after graduation, you will likely need a social media resume.  I also pass on a number of good quality links on using Linkedin specifically in your job search.

In additional to these ways to use Linkedin to market your business, come join our Linkedin webinar for only $35 Tuesday evening at 8:30p CST.    Two more nighttime webinars left this month!  (click link below)

For some of you, you need to try Facebook Ads to reach our target market better.

• Advertise your upcoming event to a highly targeted demographic
• Promote your new Facebook Fan Page
• Market your products and services to a specific geographic of Facebook users

John Jantsch, founder of Duct Tape Marketing, offers “5 Steps to Successful Facebook Advertising” to get you started.  As well, John wrote this primer on Facebook Ads almost a year ago “Using Facebook Ads for Content Awareness” – both are excellent, and since they are from the creator of Duct Tape Marketing, you know they have to be good.

( Learn more about Duct Tape Marketing coaching )

Image source: edmerica.com

A new service we are offering our clients is CUSTOMIZED FAN PAGES!

Why settle for the DEFAULT version of Facebook’s Fan Page when you can create a customized Fan Page that will WOW your customers and invite more participation.  The more visitors and fans are impressed with your Fan Page, the more likely they will engage with you on more advanced levels.

To learn more, visit this page for more details, including pricing, for Customized Facebook Fan Pages.

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