Speaking
Marketing is commonly regarded as the most important function of any organization. Yet most small/independent business owners lack a systematic approach to their marketing. They are often drawn to fads, copycat marketing (doing whatever everyone else is doing) or simply throwing money away into various publications without a real plan or strategy.
RANDY VAUGHN – As Dallas-Fort Worth’s only Duct Tape Marketing Certified Consultant, Randy is available to speak on relevant topics of particular interest to small business owners. I provide practical, information-rich, and immediately applicable direction that can profoundly impact the success of small businesses.
DONNY VAUGHN – Specialist in social media strategy, Donny is not just a practical teacher on using Facebook for business, but he also incorporates strategy into his discussions
Or invite BOTH the Marketing Twins to speak at the same event!
EACH OF THESE PROGRAMS CAN BE TAILORED TO 30-60-90 MINUTES, as well as 1/2 or FULL DAY EVENTS!
Get Online – Your Customers Are There Waiting On You! (SOCIAL MEDIA MARKETING)
Do you have a website yet? If not, you’re missing a HUGE opportunity. Do you have one already, but does it work for you 24/7? Does it reflect the quality of your organization or does it look outdated and cheap? Are you blogging for your business yet? Don’t know why you should? Join us for understanding how blogging can enhance your business. And now all this talk about SOCIAL MEDIA . . . what is Facebook, Twitter, Linkedin, etc.? Discover how to use these tools, plus the power of YouTube, to create a powerful online presence!
7 Steps to Marketing Success
Businesses will discover that marketing is really much more simple than they thought. They will learn how to put their business on a path to success by following these simple strategic steps. The presentation will show them how to choose the people they want to do business with, charge what they want by increasing perceived value, learn how to target their marketing to get more leads, compete without having to compete on price, and understand the impact of their marketing materials. This is Duct Tape Marketing at its core!
Differentiate & Dominate
Learn how to set your business apart from others without having a million dollar ad budget like Home Depot, Coca-Cola or Target. The presentation will show the impact of good brand identity, strategic partnerships and how to use PR to get people looking your way! These are critical ideas for small business owners, but too often we look and act like everyone else in our industry. How will you be different and dominate?
Referral Marketing: Teaching Your Business to Market Itself
Learn practical suggestions on attracting the attention of strategic partners who WANT to refer you, and establish an effective referral system that guides your customers to making great referrals for you!
The Importance of Online Consumer Reviews (like Yelp!, CitySearch, Yahoo Local, Google Map Reviews, etc.)
When someone searches online, they may stumble upon your website, but often, they may also find your business listing on any of the major search engines or consumer review sites. Do you have any reviews that will positively influence searching customers? What if you have a negative review? How will you handle that? This relevant topic is increasingly important in terms of local search!
Greater Things
For most business owners, they got into business because they wanted to provide for their families, enjoy flexibility, and have time to do things that really matter…greater things! During this presentation, we will learn how to establish a sound marketing strategy so that your business can be on top and free you up to do those greater things. This motivational presentation will inspire participants to get back to doing what they went into business for in the first place!
BOOK THE MARKETING TWINS AS A MARKETING SPEAKER FOR YOUR NEXT EVENT!
Past Speaking Events
May 5, 2011 - “Social Media: Using Blogs, Twitter and Facebook in Marketing Your Small Business” - North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT: NRH Library
April 19, 2011 - “Facebook for Ministries/Churches” (Listen to podcast recording) - Ministry Story Podcast, REFERENCE CONTACT: David Tonen
April 15, 2011 – “Want More Customers? Turning Your Loyal Customers into Brand Ambassadors“ – Meals on Wheels Association of Texas Annual Statewide Conference, Fort Worth, TX REFERENCE CONTACT: Barbara Lundgren
March 8, 2011 – “Branding by Design – Basic Marketing“ - (Guest Panel with Trent Clark) Southwest Car Wash Association, Arlington, TX REFERENCE CONTACT: Chuck Space
March 4, 2011 – “Word-of-Mouth Marketing & Creating a Systematic Approach to More & Better Referrals” – (PRIVATE) Wichita Christian School, Wichita Falls, TX (a follow-up to a marketing workshop in August 2008) REFERENCE CONTACT: Don & Wynn Heyen
February 16, 2011 - “How to take your Facebook page to the next level and use it to engage with your customers!“ - Old Town Business Association, Lewisville, TX, REFERENCE CONTACT: Amanda Ferguson
January 13, 2011 - “Social Media: Using Blogs, Twitter and Facebook in Marketing Your Small Business” - North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT: NRH Library
January 10, 2011 - “Social Media Strategy that Produces Loyal Ambassadors” - (PRIVATE) guest presenter, REFERENCE CONTACT: Trey Finley
November 10, 2010 - “Greater Things: How Christian Business Owners Glorify God in the Marketplace” - HEB Christian Business Development Group, Hurst, TX, REFERENCE CONTACT: Bill Hurlbut
November 4, 2010 - “Using social media to mobilize the body of Christ to get involved in God’s worldwide plan to bring His name fame!” - DFW Mission Mobilizers, Irving Bible Church, REFERENCE CONTACT: Debbie Atteberry
October 16, 2010 – “Duct Tape Marketing: Marketing Foundations for Your Small Business” - SCORE Business Fundamentals, Fort Worth, TX, REFERENCE CONTACT: Score Fort Worth Chapter
October 14, 2010 - “Social Media: Using Blogs, Twitter and Facebook in Marketing Your Small Business” - North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT: NRH Library
October 13, 2010 - “Differentiate & Dominate: Standing Out So More Customers Come In” - HEB Christian Business Development Group , Hurst, TX, REFERENCE CONTACT: Bill Hurlbut
September 29, 2010 - “Facebook Fan Pages – Turning Your Social Networking into Traffic, Awareness and Profit!“ - Diamond Minds Networking Group, Hurst, TX, REFERENCE CONTACT: Tim Ballog
September 8, 2010 - “Duct Tape Marketing – 7 Steps to Marketing Success” - HEB Christian Business Development Group , Hurst, TX, REFERENCE CONTACT: Bill Hurlbut
August 25, 2010 – “Referral Engine Pro Virtual Power Group” - Virtual 5-week Course
July 14, 2010 - “Facebook Fan Pages – Turning Your Social Networking into Traffic, Awareness and Profit!” - North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT: NRH Library
June 29, 2010 – “5 Realities of Referrals – How To Get More People Talking About You!” - Hour of Power, Colleyville Chamber Group, Grapevine, TX, REFERENCE CONTACT: Doug Macpherson
June 18, 2010 – “Do You Have a Social Media Strategy or Are You Just Playing Around?” - Campus Crusade for Christ (private), Orlando, FL, REFERENCE CONTACT: Doug Weiss
June 8, 2010 - “What To Do About Online Reviews” - Colleyville Chamber Seminar, DBU Hurst/Colleyville Campus, Colleyville, TX – REFERENCE CONTACT: Stevie Bearden, Colleyville Chamber
May 15, 2010 – “Duct Tape Marketing: Marketing Foundations for Your Small Business” - SCORE Business Fundamentals, Fort Worth, TX, REFERENCE CONTACT: Score Fort Worth Chapter
April 8, 2010 - “What To Do About Online Reviews” - North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT: NRH Library
April 7, 2010 - “5 Ways a Facebook Fan Page Helps Your Business Succeed“ - Colleyville Chamber “Coffee & Spiels” (DBU Campus Colleyville/Hurst), Colleyville, TX -REFERENCE CONTACT: Stevie Bearden
March 9, 2010 - “Marketing Your Non-Profit through Social Media“ - United Way Partner Agency Roundtable, Fort Worth, TX, REFERENCE CONTACT: Randy Clinton
January 16, 2010 – “Duct Tape Marketing: Marketing Foundations for Your Small Business” - SCORE Business Fundamentals, Fort Worth, TX, REFERENCE CONTACT: Score Fort Worth Chapter
January 12, 2010 - “Social Media: Using Blogs, Twitter and Facebook in Marketing Your Small Business” - North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT: NRH Library
November 17, 2009 – “WEBINAR: Navigating the New Fundraising Frontier: Marketing Your Non-Profit through Social Media” - Ministry Ventures National Office – Atlanta, GA (Guest webinar presenter), REFERENCE CONTACT: Dale Brooks
TBD (11/18 event postponed until 2010) – “Social Media: Using Blogs, Twitter and Facebook in Marketing Your Small Business“ - Roanoke Business & Marketing Seminar Hosted by Rivers Real Estate Group – Roanoke, TX, REFERENCE CONTACT: Jeffrey A. Rivers
TBD (11/16 event postponed until 2010) – “Downtown Marketing Strategies” - Downtown Merchant Association – Farmersville-Mt.Pleasant (Dallas, North Texas) – More details TBA
November 7-8, 2009 – “Social Media Marketing” (feature presentation and roundtable facilitators)- Annual Conference – Just Between Friends Franchise Systems, Inc. – Scottsdale, AZ, REFERENCE CONTACT: Shannon Wilburn, President
November 4, 2009 – Marketing Mini-Workshops - Texas Downtown Association Annual Conference, Tyler, TX
November 3, 2009 – “Social Media: Using Blogs, Twitter and Facebook in Marketing Your Small Business” - North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT:NRH Library
October 29, 2009 – “Using Linkedin and Other Social Media in Your Job Search” - Financial Additions – Dallas, TX, REFERENCE CONTACT: Doug Hall
October 28, 2009 – “Telling Your Story to Donors through Social Media” - Ministry Ventures, DFW Region – Fort Worth, TX, REFERENCE CONTACT: Dale Brooks
October 27, 2009 – “TELESEMINAR: Differentiation – Standing Out From Your Competition” - 11:30CDT – Fort Worth, TX, REFERENCE CONTACT: Randy Vaughn
October 20, 2009 – “TELESEMINAR: Differentiation – Standing Out From Your Competition” - 11:30CDT – Fort Worth, TX, REFERENCE CONTACT: Randy Vaughn
September 22, 2009 – “Social Media: Using Blogs, Twitter and Facebook in Marketing Your Small Business” - North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT: NRH Library
August 15, 2009 – “Duct Tape Marketing: Marketing Foundations for Your Small Business” - SCORE Business Fundamentals, Fort Worth, TX, REFERENCE CONTACT: Score Fort Worth Chapter
August 13, 2009 – “B-U-Niik: Standing Out From Your Competition By Being Different“ - Dallas Consultants, Contractors & Freelancers (DCCF), Plano, TX; REFERENCE CONTACT: Rachel Murphy
July 9, 2009 – “Social Media: Using Blogs, Twitter and Facebook in Marketing Your Small Business” - North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT: NRH Library
May 26, 2009 – Small Business Marketing Workshop – “Differentiation” - Spring Creek BBQ Conference Room, Grapevine, TX
TBD (4/20 event postponed) – “Duct Tape Marketing: Marketing Foundations for Your Small Business” - Roanoke Business Association – Roanoke, TX, INFO: Amy Radford, Marketing Manager, City of Roanoke
April 17, 2009 – “Effective and Efficient Downtown Marketing Strategies” - Texas Downtown Association Regional Roundtable – North Central Texas Region, INFO: TDA Committee
April 15, 2009 – “Duct Tape Marketing: Marketing Foundations for Your Small Business” - Texas Tippers of Grapevine Networking Group – Grapevine, TX, INFO: Eddie Ouille
April 8, 2009 – “When to Give Your Marketing Department The Boot” - Professional Business Networking (PBN) Group – Coppell, TX, INFO: Sandy Luedke
Mar 2009 – “Social Media: Interactive Media Marketing (Facebook, Blogging, Twitter, Linkedin, etc)” – Grapevine Public Library, Dallas/Frisco, TX, REFERENCE CONTACT: Scott May
Dec 2008 – “Social Media: Interactive Media Marketing (Facebook, Blogging, Twitter, Linkedin, etc)” - Frisco Business Blitz Network Group, Dallas/Frisco, TX, REFERENCE CONTACT: Terri Hayley
Nov 2008 – “Duct Tape Marketing: Marketing Foundations for Your Small Business” - SCORE Business Fundamentals, Fort Worth, TX, REFERENCE CONTACT: Score Fort Worth Chapter
Nov 2008 – “Social Media: Interactive Media Marketing (Facebook, Blogging, Twitter, Linkedin, etc)” – North Richland Hills Public Library, NRH, TX, REFERENCE CONTACT: NRH Library
Oct 2008 – “Social Media: Interactive Media Marketing (Facebook, Blogging, Twitter, Linkedin, etc)” - Watauga Public Library, Watauga, TX, REFERENCE CONTACT: Connie Barnes
May 2008 – “5 Essentials to Marketing Your Small Business” - Keller Public Library, Keller, TX, REFERENCE CONTACT: Lana Kelley
May 2008 – “5 Essentials to Marketing Your Small Business” - Watauga Public Library, Watauga, TX, REFERENCE CONTACT: Connie Barnes
THE MARKETING TWINS ARE AVAILABLE TO SPEAK TO YOUR ORGANIZATION!
ABOUT THE MARKETING TWINS: The Marketing Twins are Randy & Donny Vaughn, identical twin brothers and best friends who live out their life-long dream of being marketing coaches. The Marketing Twins train, coach, consult and equip small businesses and non-profit organizations through a comprehensive marketing approach. The Marketing Twins have helped clients with graphic design projects, website development and design, social media and online marketing strategy, personal and corporate branding, email marketing, public relations, and strategic marketing planning. Randy is also Fort Worth’s only Duct Tape Marketing consultant. The Marketing Twins are the creative principals of a faith-based creative agency, 1429 Creative, based in Fort Worth, Texas offering creative marketing solutions so that you can do GREATER THINGS!
