My lovely wife has become a featured book reviewer on her blog (our family’s blog, but pretty much she writes all the content nowadays since I’m writing so much on this one). Last October, she wrote a book review (Part I, Part II, Part III, and finally Part IV) of Amy Grant’s book, MOSAIC (FYI: my wife’s a HUGE Amy Grant fan!!)
She was recently contacted to do another blog tour book review of another book. This one caught my attention for 2 reasons.
1 – TWINS
2 – MARKETING
Or I guess I should say
1 – MARKETING 2 – TWINS (that would reinforce our brand, huh?!)
In terms of their marketing, I applaud their marketing team. I believe these young men have a strong passion for communicating their challenge to as many as possible. Whoever it is that is responsible for their communication strategy, great job! I love the consistent design elements throughout all their marketing collateral (book, blog, site, conferences, etc.) It’s surprising to me how simple this is – but so many small businesses just put together different looks, designs, and even a variety of fonts when they are communicating their company’s name. From a marketing and communication standpoint, I applaud their team for a job well done!
There’s actually a 3rd reason the book attracted my attention. The name of their book so closely resembled a challenge we try and make to all our clients and prospective clients (perhaps you reading this post today!) At 1429, we say that we create marketing solutions . . . but that’s not all. We do so you can DO GREATER THINGS! I couldn’t believe there was this trifecta of a connection: Marketing, Twins, Greater Things (or Hard Things in their case).
Maybe someday we’ll have a chance to meet these twins in person – they are coming to the Fort Worth area in June. If anyone knows them and cares to help get us connected to them, let us know! We’d love to interview them in a podcast format for the MarketingTwins Radio Show (you didn’t know there was one, did you?! – it’s in development).
To DO HARD THINGS as a teen is like DO GREATER THINGS as a small business. Don’t let Target give money to charity and then say, “but we’re just a small shop.” You will be blessed when you give away. Not just cash either – do something as a workforce that helps others. It will raise your expectations on yourself and tell your staff and your clients that there’s more to life than just making a profit!
DO GREATER THINGS!
-Randy
Many people – not just teens – quit (marketing, losing weight, accomplishing a new skill) because change is hard. But it’s by meeting life’s challenges that people build self-esteem. If you want to create a better life or a better business, you need to do TOUGH things, RIGHT things, and feel pride in your accomplishments.
Adrianne,
Thanks for posting on a post this far down!! I think this book (although written by teens for teens) has alot to challenge adults! In our world, it is the commitment to starting a new marketing program, and stickin’ to it even when the first effort doesn’t yield the success you wanted. I heard recently (sorry for the lack of attribution) that SALES is short-term and MARKETING is long-term. We think so often in terms of quick results – but it’s the long commitment to our business plan, our marketing strategy – that’s what pays off!
Thanks again for reading so far down into the history of this blog!!! I hope people do that more often!
i would love to have th courge to do what those to did and help change the world