This afternoon, I ran across a news release about a large national clothing giant hiring their new CMO (Chief Marketing Officer). While larger companies may have the luxury of hiring specialists to handle all-things-marketing, in most small businesses and organizations, marketing is left to whom? This is what the company’s president said about their new hire . . . they want her to:
“. . . introduce excitement and innovation to our marketing strategies that will refresh and solidify the image of this iconic brand.”
OK, a question.
In your business, who will:
HANDLE MARKETING STRATEGIES
OFFER REFRESHING IMAGE
SOLIDIFY THE BRAND IMAGE
If you don’t have a CMO in your business, perhaps you need a Marketing Department – but not a new employee, but one that is On-Call when you need it!
(Go to this site and look for the ON-CALL M.D. logo to discover a solution that might work for you! )