As we started this recent series, we made this definition:
Branding can be defined as a collection of values, ideas, personality, and history. Branding at its peak is when people associate YOUR NAME with the product itself. When you have a cold, how many people say, “pass me a kleenex please.” Kleenex is a BRAND of tissue, but its name has become synonymous with the product that solves a problem.
Here’s the complete series on BRANDING in one blog post – hope it is educational and helpful for you:
Part 1 of 5 (Branding Yourself)
Part 2 of 5 (9-part Branding Strategy)
Part 3 of 5 (Branding is like SHOWCASING yourself)
Part 4 of 5 (Your Branding Presence)
Part 5 of 5 (Managing Your Brand & Planning Your Brand Strategy)