Does your marketing or advertising strategy assume a level of arrogance (“my strategy is good enough that the consumer should just feel compelled to stay with us”) – is your marketing strategy aimed at actually compelling consumers to approach you – not just assuming that you have just a great product/brand/business that people should just love you and no one else? The relationship with consumers is a delicate one . . . treat it with respect!

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The Break Up
by geertdesager