I was honored to have been recently asked by John Jantsch, creator and founder of Duct Tape Marketing, to write an original article for HP’s Small Business Guide.

SUMMARY OF LATEST ARTICLE:  Your potential customers don’t have the time to ask for an interpreter to help them figure out your brand strategy.  If it is not clear what you do, what makes you stand out, and to whom you are directing your focus, then you are likely going to miss out.  Sophisticated shoppers are to busy and discerning nowadays.  You must be clear.  Are you?

Click on image below for the full article . . .