Fort Worth’s legendary Justin Boots company is launching a new brand of boots.  As part of their August launch, they are engaging in various social networking sites to promote their new Bent Rail Collection*.  In addition, they are pulling in some alternative country bands to reach their target market, 18- 24-year olds.

The article in today’s Fort Worth Star Telegram (surprisingly) does not specify how to find Justin on Twitter, so I’ll help:

Twitter: @JustinBentRail

Speaking of Twitter, country music is now judging its popularity by number of Twitter followers.

* Thanks to Kayla in the comments for the correction . . .it’s Bent Rail Collection (I mistyped it earlier).  Thanks!