This week coming up we are presenting 2 workshops that focus on the use of social media.  (See post below).

I’m finally getting to read David Meerman Scott’s “The New Rules of Marketing & PR” – it’s a great foundation for understanding how the world is moving away from traditional forms of marketing and public relations (not cold turkey, but certainly it’s a strong movement).

One area that is tantamount in your marketing strategy needs to be the use of your blog.

Blogs for business are not just online diary entries.  That’s perhaps what a personal blog is for.  But the worst mistake we can all make in terms of blogging is to make it a one-side effort.  Our blogs provide a venue for us to be “experts” in our field, permitting us a platform to talk about the things that are important to us and our customers.  But blogging is based on the understanding that the web is a community – a coffee shop of sorts in which we share ideas and offer feedback to others.   Thanks to Joe for the link, here’s David Meerman Scott’s list of blogging mistakes (#3 is key!)

John Jantsch, creator and founder of the very popular Duct Tape Marketing systematic approach to marketing, even has a very affordable CD package to help you get started blogging (click on image or here).  It’s costs less than $100!  (John even offers you a full money-back guarantee – that makes it worth the effort!)

-Randy