Here in Texas, we love the two-step!  Although my wife and I never going dancing, I remember getting two-step lessons as a kid (who cares about piano lessons!)

But I’m not talking about dancing on a Friday night.  I’m talking about ADVERTISING.

Make your ad dollars actually work – make your customers do the two-step!

Here’s a couple of good articles that introduce a few ideas about improving your advertising:

  1. Use Two-Step Direct Response Advertising and Stop Wasting Your Ad Money” – Ken Burgin
  2. The 2-Step Lead Machine” – John Jantsch