What Should I Post on Social Media?

Our most frequent question in terms of social media is “what should I post?“  A follow-up comment people often make is “…and who really cares anyway?” One of the sins of the online marketing world, particularly grievous on social sites like Facebook and Twitter, is to...

3 Steps To Creating Your Marketing Strategy

“Strategy before tactics.” Any marketing effort will certainly fail if the business owner is consumed with figuring out the right tools or obsessing over the latest fads without first identifying the strategy first. So before you can answer “how can...

How Google Reviews Generate Customers

So….I’m on vacation and traveling several hundred miles by car.  I admit that I had twisted my back before the trip, but I guarantee you that the long hours sitting in the car, plus all the walking around sightseeing, almost brought me to my knees. While I...

The Absolute Worst Church Facebook Page

There’s nothing like visiting a church only to be thrown into the middle of the service with no real clue on where the kids’ classes are, where the bathroom is, or even how you get more information about the upcoming Christmas Eve services.  Whether your...