Entrepreneur.com offers an incredibly practical article on the importance of having a good solid website for your organization. Since we are in the middle of a series on blogging for businesses, I thought I would share this with you. The author, John Jantsch of Duct Tape Marketing, shares this critical tip about blogging:
Your prospects are going online in increasing numbers to search for answers, products, solutions, referrals and relationships–not just to find and buy products. The more relevant content you can produce to address the types of questions your prospective customers have, the better your chances are of building trust. Blogs are the best tools for easily creating this type of educational content for your site.
Your website may not be suited for alot of content, nor an appropriate place for you to share your views on the value of certain products you offer. So create a blog and link to it from your static website and then go crazy! Think of it like the static website being the ad in the paper. The blog is like sharing a cup of coffee with a prospect who saw your ad in the paper. See the difference?
More in the series on blogging to come . . .