Advertising on Facebook can be a profitable tactic if done right.  Whether you are a business, private Christian school or nonprofit, using the various paid Facebook advertising models can help you:

  • drive up the number of LIKES on your organization’s page
  • increase the reach of your individual posts
  • expose your organization’s products, efforts or services to a broader audience
  • expand your outreach to new followers and fans
  • improve your lead generation efforts and email opt-in rates
  • . . . and more!

[NOTE: with Facebook, any time we list archived articles, we are at risk of including information that is relevant today but out-of-date tomorrow – so you can always go to the help area of Facebook to find out more information]

There are some very helpful articles below that explain well how Facebook advertising works….there are a variety of terms to understand, so pay close attention!

FREE ARTICLE: Nonprofits and social media