Building trust is your key to long-term success. Anyone can build a sales funnel that squeezes a transaction out of your customer’s wallet.
The problem with “transactions” is that transactions are 1 by 1 by 1 . . .
When trust is bred, customers learn to see you as THE solution to their problems and then:
- They REPEAT with you time and again
- They REFER you to their friends
Social media is a significant component of your business’ trust-building system.
- Social media allows YOU to maintain “top-of-mind” impact with your customers, even when they are not in need of your product or service – but when they are, they will remember your Facebook Page updates, your tweets, your YouTube videos, your educational articles . . . promise me, they will. Scott Williams posts an excellent realization of the power of social media to act as a portal of credibility and complaint, suggesting that “Social Media Is The New Better Business Bureau“
- Social media allows YOUR CUSTOMERS to know who you are, to investigate you, and begin forming their decision. Without a strong web presence and social media strategy, your customers will find a poor (or non-existent) presence – and you will lose the opportunity of their business. Watch this great video below that spoofs the 1950’s McGraw-Hill magazine’s print ad campaign (click here if that ad is unfamiliar to you)
(for the longer version, including the original presentation)