Ever wondered how tweeting on Twitter, updating your status on Facebook, submitting online press releases, receiving online reviews from your customers on Google Places, and all that content publishing has an effect on how you rank in the search engines?
This is a question every small business owner is asking. Everyone wants to rank on the first place of Google, but many question why they need to pay for ad space that many people ignore (the top and right sidebar areas are paid search). Everyone tends to scroll the page looking for the “organic” listings.
Content marketing is the way to go . . . as Lee Odden says it:
Content Marketing: Aligning customer and brand objectives through content.
Read this article from Lee and watch his slide presentation on the subject.
(Click on the picture below)