Category listing: January, 2009
Just a few hours ago, I was a part of something fascinating. I was watching buddy Chris Forbes of MinistryMarketingCoach.com talk with a San Francisco radio station about Facebook for Pastors.
Yes, I was watching Chris and his co-hort, Jeff Wilson, the Communication and Innovations Pastor at Henderson Hills Baptist Church (wow what a title for a church! Alot of you in small biz need to consider having staff dedicated to such efforts). It was a great conversation about using the amazing tools and technologies of today to reach people. Here’s how the different media tools made it happen:
1. I heard about the LIVE event because I saw Chris tweet about the event – @cforbesoklahoma
2. I went to Chris’ Facebook page to learn more and saw that they were also streaming live video via Mogulus.
3. So we listened live to the streaming audo on the radio station, but then I just ended up watching Jeff and Chris on Jeff’s Mogulus channel – it was much more fun than just listening to the radio!
4. On Jeff’s Mogulus channel, I was able to chat live with Chris, Jeff and a bunch of others who joined the online chat about the topic – cool to connect and build community with a number of new people. We exchanged Facebook and Twitter addresses.
Yes, I am fascinated by the technology. But more than that, I am thrilled at the way technology affords connection, content and community. I learned new things tonight about using Facebook and Twitter and even Texting to communicate with more people. But rather than a one-sided lecture, I enjoyed not only seeing Chris and Jeff LIVE (for those who still need to at least to know the face of the person they are connecting with over the internet . . . more than a profile pic!), but I loved connecting with other like-minded people in the chat area.
Sharing. Exchanging ideas. Learning. Growing. Meeting.
That’s how community becomes real . . .
-Randy
Ok, so we are now officially 3 full weeks into the new year – have you developed your marketing plan for 2009? If you haven’t, it’s time NOW to jump in with both feet. Don’t let these struggles from 2008 continue in 2009:
- ”I don’t know who my target audience is so I’ll just advertise to everyone”
- “I know I need a website that works 24/7 but I can’t afford it”
- “I want to do email marketing but I don’t know what to write for each newsletter”
- “It seems like everyone is getting on Facebook, but I don’t know how to use it for my business”
- “Blogging seems like a good way to show my expertise but I’m not sure how to get started”
- “My brand is important but my logo and other marketing collateral doesn’t reflect my business”
The Marketing Twins want to help you in 2009 and we can address all of these and other marketing struggles you may be facing. And we can do this in an affordable and practical way. We aren’t stuffy, high-priced marketing executives who charge an arm and a leg (and in some cases both legs!). We are a Fort Worth-based company and we were born and raised in Texas so we understand how to treat people. We feel confident that we can help you face your marketing challenges so that 2009 is your best year yet!
So go ahead - get your goggles on, your flippers on the right feet, your snorkle adjusted . . . and jump in!!
Randy and Donny Vaughn
The Marketing Twins at 1429 Creative
themarketingtwins@1429creative.com
