by TheTwins | Jun 2, 2014 | Differentiation, Marketing Coaching, Marketing Minute
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by TheTwins | Dec 2, 2013 | Differentiation
It’s all the talk here in this first week in December. No not Black Friday sales reports. Not Cyber Monday anticipation. Not even organizations promoting their involvement with Giving Tuesday. No, it’s not any of that. So what has people talking and...
by TheTwins | Mar 26, 2013 | Differentiation
We have written extensively on the topic of DIFFERENTIATION. When potential customers look down the list or down the street at your competition, why would they pick you? Are you differentiating on price alone? I hope not. PRICE a lousy place on which to compete...
by TheTwins | May 11, 2012 | Differentiation, zChristian Business
Being identical twins, we often get mistaken for the other guy. Donny and I both have many similar external characteristics, but we also have distinctive qualities as well. Whether its a love of sports, interest in politics, organizational style, or personality, we...
by updater | Apr 27, 2011 | Differentiation
We’ve often talked about differentiation. It is the key to your marketing strategy. Without some clear difference between you and your competition, the default is for prospective customers to compare the two of you on what? Price. And that’s an awful...
by updater | Feb 16, 2011 | Differentiation, Holiday, Social Media
Breaking News: It’s 2011. Not 2009. Not 2005. Certainly not 2000. It’s 2011. Things have changed. Social media is the marketplace’s new communication currency with customers. Social media is the marketplace’s new venue for word-of-mouth...
