Category listing: February, 2009
Fort Worth Business Press offers an article on how entrepreneurs handle cash flow in challenging times. 
Fellow Duct Tape Marketing Coach and Indiana marketing genius, Joe Dager, offers some similar insights as a Contributing Blogger on AMEX Open Forum’s Economy section. (here are some of my articles from that same site)
As a business owner, what are the innovative and creative approaches you have taken to reigning in expenses, managing cash flow . . .?
-Randy
When times are tough, don’t abandon your passion and what you are known for! You’ll just stay stuck!
And for goodness sake, this is not the time to pull back on your marketing. For one, unless you’ve gone into cahoots with your competition and called a truce on all marketing efforts, why would you sit back and do nothing while they are moving forward? Oh, you assumed they were struggling and cutting back, too? (you might think through that one!) Just as sound financial folks remind us: buy low! This means that when it appears to most people not to be a good time, you might find the best long-term ROI when times are hard.
Secondly, don’t assume that all marketing costs alot! Networking, making referrals (thus your referrals likely reciprocating), social networking….these are inexpensive and sometimes FREE marketing tools that keep you on track.
Fellow Duct Tape Marketing Coach and Portland Marketing Consultant (that’s Oregon y’all!) shares some good thoughts on this timely issue. Good job Michael!
Social media guru queen and relationship marketing expert, Mari Smith, shares some tips on using Twitter’s hashtags to build community around a specific topic. Hopefully this will advance some of you in your use of Twitter. (Click on image above to view this on YouTube.)
Click the above link and you’ll be able to go and download John Jantsch’s commissioned article on social media – good stuff! If you’re not familiar with Twitter yet, click here to learn from John Jantsch on how to use Twitter for Business. John was commissioned by giant Microsoft’s Small Business division to show small businesses how to use Twitter in their marketing mix.
If you are in the Fort Worth – Dallas area, the Marketings Twins can come to you and help you get started on Twitter for only $75! We can spend up to 90 minutes and get you up to speed on using Twitter to make connections, share referrals, promote your products/thoughts/services, and develop community. More and more people are getting on it – it’s likely that your target market is already there – why aren’t you? Contact us today!
*NOTE* – Look to the right sidebar and follow Randy & Donny on Twitter!
