Are You Creating Loyal Ambassadors?

If all you are doing is fixating on sales and transactions, you’ll probably end up either broke or extremely frustrated. Sales figures are good measurements, but they often lead business owners to shoot-from-the-hip and toss money at the latest marketing fad or...

The Most Untapped Opportunity for Referrals

Building a strong strategic partner network will grow your business because you are not only receiving referrals from strategic partners, but you are giving them as well.  As you generously distribute referrals to your network, the natural laws of reciprocation will...

How Google Reviews Generate Customers

So….I’m on vacation and traveling several hundred miles by car.  I admit that I had twisted my back before the trip, but I guarantee you that the long hours sitting in the car, plus all the walking around sightseeing, almost brought me to my knees. While I...

Live and Die by Referrals & Word of Mouth

Small businesses thrive on referrals and word-of-mouth.  Just about every business I speak to will say, “I live and die by referrals.” ODD OBSERVATION – I made this status update yesterday on Facebook: So I’ve included a few quick resources for...

Relying on the Random Referral. Really?

Most small businesses or organizations motivated to “fill seats” (like private schools) often assume that the random referral is the only kind of referral.  We celebrate the times a customer recommends a friend or a client shares their experience with our...