Who wouldn’t like to show up on Page 1 of Google?  One way that Google has created to help you put you on Page 1 is to allow you to create a Google Profile.  So if  anyone were to search on my name “Randy Vaughn” the image below is what they will see.  Pretty cool, huh?!

To learn how to do this – John Jantsch at Duct Tape Marketing has a new blog post today on what you need to do to set up your Google Profile.  Everyone needs to do this!  It took about 5-10 minutes max!

GOOGLE PROFILE is simply ONE way to enhance your online presence – you need to augment this easy step with the long-term approach to consistent blogging, online news releases, article marketing, and other proven SEO strategies (not to mention at least some presence in social media!)  Did you see in the above image that Google also finds me as well on Linkedin, Twitter, blogs, and a whole lot more!

Get online and participate in the community!

-Randy

I’m in the process of formulating these thoughts into an upcoming AMEX OPEN FORUM article for May, so I wanted to give you a preview.

When someone inquires about your product or service, how well do you follow-up with them? When someone has a great experience with you or your product, how do you capture their testimonial? For years, you have likely heard “Don’t Sell the Steak, But Sell the Sizzle” (click on the link to the left to read more!). The sizzle represents that which makes your prospective customer shout, “I Want What You’re Selling!” It’s not the financial planning seminar, it’s the thrill of being debt-free! It’s not the new brakes you need, but the peace of mind you need as you are thinking about your road trip to Destin this summer!

So when people are highest on your product or service, don’t let then enthusiasm (or at a minimum, a peaked interest) wane – don’t let the sizzle fizzle!

• Listen to the 4 min audio above to learn more about the 2 areas where you can transform the way you are communicating with your prospects and customers! (After the recording, you can go HERE and HERE for more examples).

• ONLY A FEW DAYS REMAIN TO GRAB ONE OF THE 5 REMAINING SPOTS FOR THE COACHING PROGRAM that begins Tuesday, 4/28 at 1p CST!

-Randy

We have expanded our marketing inspiration to the video world.  Be sure to check out our YouTube Channel.

Today we are featuring one of the videos that explains TweetDeck, an application to help manage your Twitter account.   There are more TweetDeck videos on our YouTube Channel to help you as well.

Randy & Donny Vaughn
The Marketing Twins
www.youtube.com/marketingtwins