Who wouldn’t like to show up on Page 1 of Google? One way that Google has created to help you put you on Page 1 is to allow you to create a Google Profile. So if anyone were to search on my name “Randy Vaughn” the image below is what they will see. Pretty cool, huh?!
GOOGLE PROFILE is simply ONE way to enhance your online presence – you need to augment this easy step with the long-term approach to consistent blogging, online news releases, article marketing, and other proven SEO strategies (not to mention at least some presence in social media!) Did you see in the above image that Google also finds me as well on Linkedin, Twitter, blogs, and a whole lot more!
I’m in the process of formulating these thoughts into an upcoming AMEX OPEN FORUMarticle for May, so I wanted to give you a preview.
When someone inquires about your product or service, how well do you follow-up with them? When someone has a great experience with you or your product, how do you capture their testimonial? For years, you have likely heard “Don’t Sell the Steak, But Sell the Sizzle” (click on the link to the left to read more!). The sizzle represents that which makes your prospective customer shout, “I Want What You’re Selling!” It’s not the financial planning seminar, it’s the thrill of being debt-free! It’s not the new brakes you need, but the peace of mind you need as you are thinking about your road trip to Destin this summer!
So when people are highest on your product or service, don’t let then enthusiasm (or at a minimum, a peaked interest) wane – don’t let the sizzle fizzle!
Listen to the 4 min audio above to learn more about the 2 areas where you can transform the way you are communicating with your prospects and customers! (After the recording, you can go HERE and HERE for more examples).
We have expanded our marketing inspiration to the video world. Be sure to check out our YouTube Channel.
Today we are featuring one of the videos that explains TweetDeck, an application to help manage your Twitter account. There are more TweetDeck videos on our YouTube Channel to help you as well.
20 years ago on April 16th, the world was introduced to this unique comic strip. Perhaps never before had the world witnessed one guy interact so openly about his workplace . . . something that resonates with the large majority of our population. His frustrations, the crazy antics of co-workers, and the oddities of his employers rang true for many. Dilbert has made us laugh all these years because we see in Dilbert’s mundanity something that resonates with everyone.
Almost two decades later comes “The Office” – a Thursday night NBC hit that epitomizes the workplace with such humor and exaggeration (well, gosh, let’s hope most offices are not like that!) – somehow making every employee out there feel better about his workplace! Plus it offers a host of YouTube clips that employees have circulated around the internet with a likely simple message about someone in their workplace, “Does this remind you of anyone?” The recipients cackle and all know who you are talking about.
