Linkedin offers you an incredible opportunity to also showcase your expertise as a blogger, presenter, problem solver and dynamic player in your industry.
Linkedin affords you a powerful social networking platform that is noticeably different than Facebook. It is almost 100% professional! No mafia wars, getting tagged in high school photos you wish you had never been reminded of, and a much more focused agenda. The strategy you need to employ is to find a good balance between going for the kill and nurturing a long-term relationship. The former is aggressive and can be a turn-off although the tenacity will open doors. The latter is perfect for social media that fosters a relationship approach to marketing; however, it need not be too passive. Here’s a helpful article on being a “hunter” and a “farmer” in your sales approach.
If you are wanting to use social media tools like Linked in to pursue a new career or land that first job after graduation, you will likely need a social media resume. I also pass on a number of good quality links on using Linkedin specifically in your job search.
