Linkedin offers you an incredible opportunity to also showcase your expertise as a blogger, presenter, problem solver and dynamic player in your industry.
Linkedin affords you a powerful social networking platform that is noticeably different than Facebook. It is almost 100% professional! No mafia wars, getting tagged in high school photos you wish you had never been reminded of, and a much more focused agenda. The strategy you need to employ is to find a good balance between going for the kill and nurturing a long-term relationship. The former is aggressive and can be a turn-off although the tenacity will open doors. The latter is perfect for social media that fosters a relationship approach to marketing; however, it need not be too passive. Here’s a helpful article on being a “hunter” and a “farmer” in your sales approach.
If you are wanting to use social media tools like Linked in to pursue a new career or land that first job after graduation, you will likely need a social media resume. I also pass on a number of good quality links on using Linkedin specifically in your job search.
In additional to these ways to use Linkedin to market your business, come join our Linkedin webinar for only $35 Tuesday evening at 8:30p CST. Two more nighttime webinars left this month! (click link below)