What Should I Post on Social Media?

Our most frequent question in terms of social media is “what should I post?“  A follow-up comment people often make is “…and who really cares anyway?” One of the sins of the online marketing world, particularly grievous on social sites like Facebook and Twitter, is to...

A few years ago I was invited by the nationally-acclaimed online magazine, AMEX Open Forum, to contribute an article for small businesses.  It’s a few years old, but the resolutions so common to us personally can translate into how we run our small businesses,...

Do You Have a Visual Content Strategy?

In the current world of Pinterest, Instagram, Flickr, Facbeook photos, Twitter pics….every business must have a visual content strategy.  Your customers are visual and the integrated world of social media is highly visual.  How visual is your online content? In...