A Fresh Look at Press Releases

If you think press releases are old news (no pun intended . . . well, OK, yes there was!), it’s time to take a new look into the power of press releases. Here are 4 recent articles that will offer insight: 5 Reasons to Use Press Releases to Promote Your Blog How...

Authenticity in Marketing

In the 1993 film, “Falling Down”, Michael Douglas’ character, William Foster, walks into a fast-foot restaurant and confronts the restaurant staff in a frustration that many people feel when it comes to food we see advertised: I love the line...

Juggling Your Social Media?

One frustration I hear from small business owners is “I don’t have TIME to do marketing.” As a Duct Tape Marketing consultant, I always look for ways to share simple, effective, affordable AND efficient tools for our clients.  When it comes to the...