by TheTwins | Jul 2, 2012 | Customer Service
In the 1993 film, “Falling Down”, Michael Douglas’ character, William Foster, walks into a fast-foot restaurant and confronts the restaurant staff in a frustration that many people feel when it comes to food we see advertised: I love the line...
by admin | Jul 14, 2009 | Advertising, Customer Service, Funny, Marketing Twins, zBranding
Ok, so maybe you’ve seen the video below. Apparently close to 3 million views gives me that confidence. However, if you have not, take 4:37 to watch it: Here’s the story in summary form. Dave Carroll says that last year United Airlines damaged his Taylor...
by admin | Jun 25, 2009 | Customer Service, Inspiration
The CFO of a mid-sized company was being let go due to mismanagement of the company’s funds. In his final hours at the company, the CFO made a last-ditch effort to earn the goodwill of some of the company’s customers. He called the managers of each of their...
by Marketing Twins-Randy | Sep 30, 2008 | Customer Service, Duct Tape Marketing
Scott Ginsberg, our favorite Nametag Guy, offers, “Why your competitors are attracting more attention than you.” Aleshia Howe, writer for Fort Worth Business Press, suggests many practical ways those in the real estate industry can harness the power of...
by Marketing Twins-Randy | Jun 29, 2008 | Customer Service, z1429
In baseball, when a team is winning and their relief pitcher comes in around inning #7 to maintain the winning lead, then that relief pitcher is credited with a SAVE. In small business, this scenario is of little importance. What matters most is if you find...
by Marketing Twins-Randy | Jun 12, 2008 | Customer Service, Web - Blog, z1429
In the world of online retail, I’m not sure there’s a better model than Zappos. So many articles have been written that I don’t need to include my own. However, I will tell you that my mother-in-law was so impressed by their extraordinary customer...
