Authenticity in Marketing

In the 1993 film, “Falling Down”, Michael Douglas’ character, William Foster, walks into a fast-foot restaurant and confronts the restaurant staff in a frustration that many people feel when it comes to food we see advertised: I love the line...

A Shrewd Manager and Good Marketing

The CFO of a mid-sized company was being let go due to mismanagement of the company‚Äôs funds. In his final hours at the company, the CFO made a last-ditch effort to earn the goodwill of some of the company’s customers. He called the managers of each of their...