If you followed us for any length of time, or if you’ve ever heard us speak, I know you’ve heard us harp on the idea of DIFFERENTIATION! Here’s several things you can do immediately to start being u-niik!

1. Listen to this week’s “Marketing Coaching Minute” – Audio Acrobat is a great (and very inexpensive!) service we subscribe to that allows us to host a testimonial line where people can leave essentially a voicemail that we can use in our marketing; as well, it allows us to record audio commentaries like this one below. . . SUBEJCT: Differentiation!

2. Here’s a good article that gives you some real practical examples on HOW your business can be different. (By the way, if you haven’t submitted your own articles to this FREE article marketing service, what are you waiting for?)

3. We’ve blogged about differentiation so much, why not click on the DIFFERENTIATION CATEGORY to see all the articles we’ve written on the subject.

If you are in the Fort Worth area, please join us Tuesday, 5/5, at Noon CST for our bi-weekly small business marketing workshop at Dickey’s BBQ. (more details here)