Small businesses thrive on referrals and word-of-mouth. Just about every business I speak to will say, “I live and die by referrals.”
ODD OBSERVATION – I made this status update yesterday on Facebook:
So I’ve included a few quick resources for you about word of mouth, referrals and how that you can generate your own leads through innovative efforts. Enjoy!
- 8 Ways To Use Word of Mouth Marketing For Personal Branding (Mike D. Merrill, Director of Marketing for ReachLocal)
- Some recent articles from The Marketing Twins about word-of-mouth and referrals
- Speaking Events as a Lead Generation Tool (Kelly Weppler, Duct Tape Marketing Consultant)
- Why Word of Mouth Doesn’t Happen (John Jantsch, creator of Duct Tape Marketing)