Q:  “What is the #1 mistake that business owners make when using social media?”

I love this answer that John Jantsch, Duct Tape Marketing, gives in this interview:

Not spending the time to listen first.  Look, I’m all for sticking the toe in the water, but if business owners would take a bit of time to see how others are using social media effectively, how others blog, what their customers are saying, how they are using social media – all things that can be automated – they could more easily understand how to develop a path would produce long term ROI.

Real full interview