Breaking News: It’s 2011.
Not 2009. Not 2005. Certainly not 2000.
It’s 2011.
Things have changed.
- Social media is the marketplace’s new communication currency with customers.
- Social media is the marketplace’s new venue for word-of-mouth referrals.
- Social media is the marketplace’s new display for information products that showcase your expertise.
But guess what? Some of your competition is still partying like it’s 1999.
Social media can be your ticket to differentiation.
Chris Brogan has a great blog post today on social media – some videos to watch that offer a great way to improve your social media efforts.